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Cross-Cultural Perspectives on Luxury Marketing -

Cross-Cultural Perspectives on Luxury Marketing

Theodore K. Tarnanidis (Herausgeber)

Buch | Softcover
394 Seiten
2024
Business Science Reference (Verlag)
979-8-3693-7536-5 (ISBN)
CHF 236,50 inkl. MwSt
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Theodore Tarnanidis is a marketing scholar, adjunct professor at the International Hellenic University and researcher in Applications of D.Sc. and MCDA. Theodore has six years experience as a marketing and decision making practitioner. He made his post-doc research in the area of sustainable entrepreneurship from the University of Macedonia. He obtained a Ph.D. from the University of London Met., UK. He received his M.B.A from Liverpool University, UK and is a graduate from the University of Macedonia (Business Administration) and Alexander Technological Educational Institute (Marketing). His research focuses on International Marketing, Multi-cultural Marketing, Marketing Management, Consumer Science by Means of Rank-Coded Data, Preference Measurement Techniques, Quantitative Methods & Structural Equation Modelling. His work has been published in various internationally renowned scientific conferences (Academy of Marketing, European Marketing Academy, PROMETHEE Days, Hellenic Operational Research) and in journals (Journal of Business Ethics, World Review of Entrepreneurship, Management and Sustainable Development, Journal of Retailing and Consumer Services, Current Issues in Tourism, Marketing Science & Inspirations, Management Science Letters).

Erscheinungsdatum
Reihe/Serie Advances in Marketing, Customer Relationship Management, and E-Services
Sprache englisch
Maße 178 x 254 mm
Themenwelt Sozialwissenschaften Soziologie Empirische Sozialforschung
Technik
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
ISBN-13 979-8-3693-7536-5 / 9798369375365
Zustand Neuware
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