Influences of the Mass Media

Roger Haney (Autor)

Buch | Hardcover

403 Seiten

2024 | Unabridged edition
Cambridge Scholars Publishing (Verlag)
978-1-0364-1192-3 (ISBN)

Artikel merken

Useful to both professional persuaders and students of media effects, this book presents theories and empirical research on methods of social influence, including advertising, agenda-setting, propaganda, public relations, and public communication campaigns. The reader first learns how source credibility affects persuasion and the theories that account for persuasion effects, followed by research on the third-person effect – the belief that others are affected by persuasion attempts, but not ourselves. A chapter on the effects of advertising follows, including effects on children, and research on subliminal messages. The third chapter presents theories and research on the notion of agenda-setting, and the finding that while the media may not be overly effective in persuasion, it is effective in getting the audience to believe issues covered by the media are the most important facing society. The final chapter covers the history of propaganda, the development of public relations, and the effectiveness of government campaigns, such as the Smokey the Bear campaign and various health campaigns.

Roger Haney received his master's degree and PhD from the Department of Communication at Michigan State University, USA. After teaching at the University of Kentucky, USA, for seven years, he taught in the Department of Journalism and Mass Communication at Murray State University, USA, for 31 years, where he introduced a course on the effects of the mass media which became required for all the university's majors. He also taught courses on mass media law (also required for all majors) and research methods; he taught a total of 32 courses over his full career. Since retiring in 2008, he has produced textbooks on the effects of the mass media. During his career, he published 65 articles, book chapters, and convention papers on public opinion polling, political socialization, crime coverage, agenda-setting, and pornography.

Erscheinungsdatum	30.10.2024
Verlagsort	Newcastle upon Tyne
Sprache	englisch
Maße	148 x 212 mm
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
Themenwelt	Sozialwissenschaften ► Politik / Verwaltung
ISBN-10	1-0364-1192-3 / 1036411923
ISBN-13	978-1-0364-1192-3 / 9781036411923
Zustand	Neuware