The Business Strategies of the Major Hollywood Film Studios (1929–2024)
Routledge (Verlag)
978-1-032-30158-7 (ISBN)
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Author and business strategist Guy Di Piazza draws on over 25 years of experience and looks at the corporate, business, market and production strategies of the leading motion picture companies through a 95-year history. Investigating the strategic initiatives employed particularly for the most successful (or ‘premium’) films allows Guy to evaluate the commercial and creative strategies of the major film studios during four distinct historical periods: The Golden Age of Hollywood (1929 to 1949); Hollywood In Decline and In Transition (1950 to 1966); The New American Cinema (1967 to 1976); and The Era of The Media Giants (1977 to 2024).
With extensive business strategy analysis, this book assesses the film industry from a commercial and economic perspective to bring better understanding to readers as to how the major studios have evolved over time and what that means for today’s digitally connected world. Ideal for researchers and advanced students studying film business and the media industry, as well as professionals in the film business.
Guy Di Piazza is a leading media and entertainment specialist and has over 25 years of experience as a management consultant and corporate transaction expert in the field of media and entertainment. His experience spans globally at some of the world’s leading film and television companies, helping business leaders shape their future business, market and product strategies. During the past 20 years Guy has worked with Motion Picture Association (MPA), NBCUniversal, Sony Pictures, AMC Networks, Mitsui Media, BBC, ITV, and Channel 4.
Introduction Chapter 1. The Golden Age of Hollywood (1929 to 1949) Chapter 2. Hollywood in Decline and in Transition (1950 to 1966) Chapter 3. The New American Cinema (1967 to 1976) Chapter 4. The Era of Media Giants (1977 to 2024) References: Reading Materials Index
| Erscheint lt. Verlag | 1.8.2025 |
|---|---|
| Reihe/Serie | Routledge Studies in Media Theory and Practice |
| Zusatzinfo | 41 Tables, black and white; 25 Halftones, black and white; 25 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Themenwelt | Kunst / Musik / Theater ► Film / TV |
| Sozialwissenschaften ► Kommunikation / Medien ► Journalistik | |
| Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
| Wirtschaft | |
| ISBN-10 | 1-032-30158-9 / 1032301589 |
| ISBN-13 | 978-1-032-30158-7 / 9781032301587 |
| Zustand | Neuware |
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