Internal Communication in Times of Crisis
Kogan Page Ltd (Verlag)
978-1-3986-2059-9 (ISBN)
- Noch nicht erschienen - erscheint am 03.07.2025
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Traditionally, crisis communication has focused on the needs of the media and other external audiences, yet it is your employees who often face the crisis most directly and who fuel your organization's reputation, resilience and recovery.
Internal Communications in Times of Crisis will help you unlock the power of internal communication to guide your organization through crisis and back to business as usual with confidence and care.
Written by expert communications trainer and consultant Alison Arnot, this comprehensive guide covers the full span of internal crisis communication. This book explains how to make sure employees feel heard, supported and valued amid the shock and emotion a crisis brings. Learn how to motivate and empower them with the knowledge needed to deliver a crisis response and harness pride and passion to inspire your employees to connect, collaborate and advocate for the organization as you negotiate the path to recovery.
Using a mix of theory, practical examples and expert insights, this book gives you the understanding necessary to support your employees through a crisis and helps you understand the different approaches and considerations required in different crisis situations. Covering strategic activity such as gathering insight, setting objectives, working with leadership, defining approach and evaluating success together with tactical activity such as crafting messages, selecting channels and addressing concerns, this is the ultimate guide for internal communicators looking to navigate crises with confidence.
Alison Arnot is an award-winning business owner, trainer, consultant and speaker with over 25 years' front-line experience in PR, internal communication and crisis communication. For the past 12 years she has trained others in these disciplines for the Chartered Institute of Public Relations (CIPR) and for clients through her business Catalyst Communications.
Chapter - 00: Preface
Chapter - 01: What is a Crisis?
Chapter - 02: The Importance of Internal Communication in Times of Crisis
Chapter - 03: Anticipating and Understanding Crisis in Your Organization
Chapter - 04: Understanding Your Internal Community and What They Need
Chapter - 05: Defining your Strategy and Agreeing Approach
Chapter - 06: Crafting your Content and Messaging
Chapter - 07: Selecting the Right Channels
Chapter - 08: Working with Leaders and Line Managers
Chapter - 09: Listening to Your People and Responding to Feedback
Chapter - 10: Taking Care of Yourself
Chapter - 11: Common Challenges and How to Fix Them
Chapter - 12: Measuring and Evaluating Your Success
Chapter - 13: Tools to Support You at Every Stage
| Erscheint lt. Verlag | 29.7.2025 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Journalistik |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Betriebswirtschaft / Management ► Personalwesen | |
| ISBN-10 | 1-3986-2059-9 / 1398620599 |
| ISBN-13 | 978-1-3986-2059-9 / 9781398620599 |
| Zustand | Neuware |
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