White Space Is Not Your Enemy

A Beginner's Guide to Communicating Visually Through Graphic, Web & Multimedia Design

Rebecca Hagen, Kim Golombisky (Autoren)

Buch | Hardcover

288 Seiten

2024 | 4th edition
CRC Press (Verlag)
978-1-032-10435-5 (ISBN)

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White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces concepts and practices necessary for producing effective visual communication across a variety of formats—from web to print.

DESIGNING a website or brochure without an art background? Then step away from the computer and read this engaging conversational introduction to visual communications first. Written for the beginner, White Space Is Not Your Enemy is a practical graphic design and layout guide that introduces the concepts and practices necessary for producing effective visual communication across a variety of formats—from web to print. This beautifully illustrated full-color book covers all of the basics to help you develop your eye and produce evocative designs that work.

Topics include:

What is design?
Predesign research & brainstorming
The elements & principles of design
Layouts for impact
Getting along with type
Choosing & using color
Working with photos & illustrations
Creating infographics
Designing for web & social media

Rebecca Hagen taught public relations and design courses at the University of South Florida. She is a 20-year practicing graphic designer and founder of Sky Lake Design Studio, a graphic design firm in Tampa, Florida. A former advertising and public relations pro, Kim “Dr. G.” Golombisky is an award-winning teacher and scholar at the University of South Florida.

Chapter 1: What is Design

Chapter 2: Step Away from the Computer

Chapter 3: I Need to Design this Today (WET Layout)

Chapter 4: Layout Sins

Chapter 5: Mini Art School

Chapter 6: Layout

Chapter 7: Type

Chapter 8: Color Basics

Chapter 9: Adding Visual Appeal

Chapter 10: Infographics

Chapter 11: Storyboarding

Chapter 12: Designing for Social media

Chapter 13: Designing for the Web

Chapter 14: Conclusion

Glossary

Erscheinungsdatum	13.12.2024
Zusatzinfo	244 Halftones, color; 244 Illustrations, color
Verlagsort	London
Sprache	englisch
Maße	191 x 235 mm
Gewicht	721 g
Themenwelt	Kunst / Musik / Theater
	Informatik ► Web / Internet ► Web Design / Usability
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
ISBN-10	1-032-10435-X / 103210435X
ISBN-13	978-1-032-10435-5 / 9781032104355
Zustand	Neuware