A Research Agenda for Tourism, Hospitality and the Metaverse

Haywantee Ramkissoon, Ranjit Singh, Juman Iqbal (Herausgeber)

Buch | Hardcover

180 Seiten

2024
Edward Elgar Publishing Ltd (Verlag)
978-1-0353-2821-5 (ISBN)

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Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary.

This innovative Research Agenda explores how the metaverse is reshaping the tourism and hospitality industry. Highlighting both the opportunities and challenges created, it outlines how tourism and hospitality professionals can integrate metaverse technologies into their operations and planning.

Expert contributing authors analyze the key concepts and applications of the metaverse within tourism and hospitality, and trace rapidly shifting views on the technology. They showcase important areas of transformation, including the amplification of personalized experiences and the creation of new revenue streams. The Research Agenda also demonstrates how the metaverse can reshape business operations, from human resource management to destination marketing. Ultimately, it provides practical strategies and actionable insights, and identifies key avenues for future research.

This Research Agenda is an essential read for students and scholars of tourism and hospitality management. It is also a valuable resource for tourism and hospitality professionals seeking to adapt to and use developing metaverse technologies.

Edited by Haywantee Ramkissoon, Fellow of the Peer Review College, British Academy of Management, London, UK; Professor, UniSA Business, University of South Australia; Distinguished Visiting Professor, School of Tourism and Hospitality, College of Business and Economics, University of Johannesburg, South Africa and Visiting Professor, Centre for Research and Innovation in Tourism (CRiT), Taylor’s University, Malaysia, Ranjit Singh, Department of Tourism and Travel Studies, Berhampur University, Berhampur, Odisha and Juman Iqbal, Department of Management, Paari School of Business, SRM University, Andhra Pradesh, India

Contents
1 Introduction: a research agenda for tourism, hospitality and the metaverse 1
Haywantee Ramkissoon, Ranjit Singh and Juman Iqbal
2 Amplifying personalized experiences in the metaverse: a tourism and hospitality perspective 9
Khalid Mehmood, Mohsin Abdur Rehman, Arslan Rafi and Emmanuel Mogaji
3 New avenues of teaching and learning in hospitality and tourism education – possibilities and challenges of the metaverse 25
Himani Sharma and Ranjit Singh
4 Navigating the metaverse: new frontiers in human resource management 39
Priyam Kukreja and Jatin Pandey
5 Economic transformation in traditional tourism destinations: the role of metaverse and artificial intelligence technologies 55
Nansy Kouroupi and Theodore Metaxas
6 Hospitality in 3D in times of Web 3.0: an exploration towards the Metaverse and its impact on customer experience 71
Shaista Anayat
7 Metaverse tourism: exploring the potential of virtual realms for destination marketing 85
Unnikrishnan T and Sibi P S
8 Internet of Senses: immersive eating and traversing into the Metaverse 99
Anubha, Sarah Hussain, Priyakrushna Mohanty and Mahender Reddy Gavinolla
9 Metaverse and smart tourism development: foundations and conceptual reflection 111
Saima Kareem, Sarah Hussain and Ranjit Singh
10 Darkverse: the dark side of the metaverse for tourism and hospitality customers 125
Palak Arora, Manshi and Ranjit Singh
11 Tourism entrepreneurship and the metaverse: riding the new wave of the virtual revolution 137
Sibi P S and Adithya G.
12 Hospitality and tourism human resources management practices in the metaverse 155
Faith Samkange, Juliet Chipumuro and Haywantee Ramkissoon

Erscheint lt. Verlag	28.11.2024
Reihe/Serie	Elgar Research Agendas
Verlagsort	Cheltenham
Sprache	englisch
Maße	156 x 234 mm
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-0353-2821-6 / 1035328216
ISBN-13	978-1-0353-2821-5 / 9781035328215
Zustand	Neuware