Strategic Employer Branding for IT Companies
An Interdisciplinary Perspective
Seiten
2024
Routledge (Verlag)
978-1-032-77050-5 (ISBN)
Routledge (Verlag)
978-1-032-77050-5 (ISBN)
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The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the development of the employer branding concept as well as a set of practical recommendations.
With the rise of a knowledge-based economy a change in the approach to the role of employees has come. This emphasised the pivotal role of human capital in business success, leading to a "war for talent," compelling organisations to enhance efforts to attract top talent. Employer branding has thus grown in significance. Initially rooted in human resources management, employer branding now incorporates interdisciplinary approaches combining brand, image, reputation and its impact on competitive advantage and strategic goals. Employers are increasingly viewing employer branding as crucial for attracting talent.
Marked by a talent shortage, the IT industry is emblematic of employer branding’s importance as it faces unique challenges, which include the lengthy and costly process of training IT professionals and the globalised labour market driven by remote work. The COVID-19 pandemic further reshaped labour market dynamics, intensifying the need for effective employer branding.
Strategic Employer Branding for IT Companies: An Interdisciplinary Perspective focuses on both theoretical analyses and practical tools for effective employer branding. The book proposes an interdisciplinary approach in a strategic context, addressing employer branding’s role in competitive advantage. The book:
Reviews definitions and models of employer branding
Identifies interdisciplinary areas supporting employer branding strategies
Presents a model for a strategic approach to employer branding
Analyses in global terms the IT sector in Poland as a case
Provides practices, recommendations and tools for employer branding
The book’s highlight is a proprietary employer branding model for the IT industry. Bridging theory and practice, this model offers valuable insights for international stakeholders,
enriching academic literature and supporting strategic employer branding implementation. This book is a contemporary guide for researchers, practitioners and students on how to develop robust employer branding strategies.
With the rise of a knowledge-based economy a change in the approach to the role of employees has come. This emphasised the pivotal role of human capital in business success, leading to a "war for talent," compelling organisations to enhance efforts to attract top talent. Employer branding has thus grown in significance. Initially rooted in human resources management, employer branding now incorporates interdisciplinary approaches combining brand, image, reputation and its impact on competitive advantage and strategic goals. Employers are increasingly viewing employer branding as crucial for attracting talent.
Marked by a talent shortage, the IT industry is emblematic of employer branding’s importance as it faces unique challenges, which include the lengthy and costly process of training IT professionals and the globalised labour market driven by remote work. The COVID-19 pandemic further reshaped labour market dynamics, intensifying the need for effective employer branding.
Strategic Employer Branding for IT Companies: An Interdisciplinary Perspective focuses on both theoretical analyses and practical tools for effective employer branding. The book proposes an interdisciplinary approach in a strategic context, addressing employer branding’s role in competitive advantage. The book:
Reviews definitions and models of employer branding
Identifies interdisciplinary areas supporting employer branding strategies
Presents a model for a strategic approach to employer branding
Analyses in global terms the IT sector in Poland as a case
Provides practices, recommendations and tools for employer branding
The book’s highlight is a proprietary employer branding model for the IT industry. Bridging theory and practice, this model offers valuable insights for international stakeholders,
enriching academic literature and supporting strategic employer branding implementation. This book is a contemporary guide for researchers, practitioners and students on how to develop robust employer branding strategies.
Ewa Szkudlarek is a graduate of master’s studies at the University of Economics in Katowice, Poland, and the University of Silesia, Katowice, Poland, and of Interdisciplinary Doctoral Studies at the WSB University, Poland. Elwira Gross-Gołacka is a postdoctoral researcher in economics in the Faculty of Management, University of Warsaw, Poland, and a member of the Management Board, University of Warsaw Foundation.
1. The Concept of Employer Branding in an Interdisciplinary Approach. 2. Employer Branding in the Company Structure. 3. Strategic Employer Branding in the IT Industry. 4. Strategic Employer Branding Implementation Framework.
| Erscheint lt. Verlag | 19.11.2024 |
|---|---|
| Zusatzinfo | 34 Tables, black and white; 34 Line drawings, black and white; 34 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Themenwelt | Mathematik / Informatik ► Informatik ► Theorie / Studium |
| Sozialwissenschaften ► Kommunikation / Medien ► Journalistik | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Betriebswirtschaft / Management ► Personalwesen | |
| Wirtschaft ► Volkswirtschaftslehre | |
| ISBN-10 | 1-032-77050-3 / 1032770503 |
| ISBN-13 | 978-1-032-77050-5 / 9781032770505 |
| Zustand | Neuware |
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