Inside Book Publishing
Routledge (Verlag)
978-1-032-51653-0 (ISBN)
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This book provides excellent overviews of the main aspects of the publishing process: commissioning authors, product development, design and production, marketing, and sales. Angus Phillips and Giles Clark offer authoritative and up-to-date coverage of all sectors of the industry from commercial fiction to educational publishing and academic journals. They reveal how publishers continue to adapt to a fast-changing and highly interconnected world, in which printed books have proved resilient alongside ebooks and the growth in audio. The topics explored include AI, social media in marketing, sustainable book production, open access for research, and diversity, equity and inclusion. International case studies from industry experts give perspectives on, for example, comic books, children’s picture books, women in Indian publishing and the Korean literary wave.
As a manual for those in the profession and a guide for the publishers of the future, this book remains a seminal work for anyone with an interest in the industry. It will also be of interest to authors seeking an insider’s view of this exciting industry.
The book is supported by online resources, including a glossary, a further reading list and links to a range of online resources, available at www.routledge.com/9781032516554.
Angus Phillips is Director of the Oxford International Centre for Publishing Studies at Oxford Brookes University, UK. Giles Clark was formerly Co-Publishing Adviser at The Open University, UK.
List of expert, focus and skills boxes
Illustration credits
Preface to the seventh edition
Preface to the previous editions
Acknowledgements
Book publishing: an introduction
1. The development of modern trade publishing
2. Publishing for educational, academic and professional markets
3. The characteristics of the main publishing sectors
4. Creating and protecting value in publishing
5. The author
6. Commissioning and acquisition
7. The author contract and editorial development
8. Design and production
9. Marketing and publicity
10. Sales and distribution
11. Rights Sales
12. The sales channels for books in the UK
Glossary
Bibliography
Sources for quotations in sidebars
Index
| Erscheint lt. Verlag | 17.12.2024 |
|---|---|
| Zusatzinfo | 28 Tables, black and white; 13 Line drawings, black and white; 58 Halftones, black and white; 71 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 174 x 246 mm |
| Themenwelt | Geisteswissenschaften ► Geschichte |
| Sozialwissenschaften ► Kommunikation / Medien ► Buchhandel / Bibliothekswesen | |
| Sozialwissenschaften ► Kommunikation / Medien ► Journalistik | |
| Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
| ISBN-10 | 1-032-51653-4 / 1032516534 |
| ISBN-13 | 978-1-032-51653-0 / 9781032516530 |
| Zustand | Neuware |
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