The Good Communicator
Practical Inspiration Publishing (Verlag)
978-1-78860-619-6 (ISBN)
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If you're a sustainability or ESG leader struggling to sell sustainability to your board, clients and team, this is for you.
Despite the growing public interest in sustainability, the planet is still warming up year on year, with catastrophic consequences. Resistance to change, vested interests in industry and contradictory legislation all contribute to this slow progress.
Businesses have a key role to play in addressing the issue before it’s too late, and sustainability leaders like you can accelerate this transformation with more effective and tailored communication.
Rather than simply conveying facts and data, discover how to inspire and influence others by crafting your message so that you can collaborate and co-create new futures.
Using a practical, proven framework based on coaching and negotiation techniques, this book demystifies the approach to influencing others, eliminating the frustration you experience in the boardroom and office, and empowering you to make more impact.
Your words can inspire decision-makers to commit to action beyond words: better communication is key to solving the climate crisis.
Virginia Cinquemani is an accredited transformational coach and sustainability trainer with over 20 years of experience in the sustainability field. She has trained thousands of sustainability professionals throughout her career and focused entirely on soft skills training and coaching since founding her company, Green Gorilla, in 2018.
Acknowledgements
A note to the reader Why is this book needed? Who is this book for? How can it help you?
How to use this book Part 1 - Introduction Part 2 - Practical steps to build effective sustainability conversations and presentations Part 3 - The action steps workbook
Part 1 Why is it so difficult to get others to buy into sustainability? Why is sustainability not mainstream yet? From communication to community: the key to a sustainable future The psychology of influencing: the predictably irrational way humans behave What if I’m not a natural communicator? How does communication change from conversations to presentations? Coaching your team to communicate sustainability effectively Case studies from pilot Practical exercises
Part 2 Let’s start from you Shifting your mindset from you to them Using empathy as your magic wand What do you think and believe when you talk about sustainability? How can you become a better communicator? Practical exercises
Part 3 Action steps workbook Introducing the six-step framework towards effective sustainability communication Goals Starting with the end in mind Exploring your goals, your audience’s goals, and the Planet’s goals Practical exercises
Reality check What are the status quo, needs, wants, plans, and past experiences of your audience? What are the potential consequences of doing nothing? Practical exercises
Co-creation The importance of building trust and rapport towards co-creating new futures Wearing your empathic hat The forgotten art of listening How to ask illuminating questions Practical exercises
Barriers What are your audience’s objections? The most common biases and barriers to sustainability and how to bust them Practical exercises
Options Working with your audience to explore the options to move forward Using systems thinking to test consequences and thinking long-term Practical exercises Key points to remember (blank page for notes)
Commitment Getting your audience to commit to sustainability A framework to go from words to actions Practical exercises
Part 4 What Next? How to apply the principles of the book into your everyday working life
| Erscheint lt. Verlag | 14.1.2025 |
|---|---|
| Vorwort | Mike Barry |
| Zusatzinfo | 17 half-page, black and white line drawings and graphs; 17 Illustrations |
| Verlagsort | Tadley |
| Sprache | englisch |
| Maße | 140 x 216 mm |
| Themenwelt | Sozialwissenschaften ► Politik / Verwaltung ► Politische Systeme |
| Sozialwissenschaften ► Politik / Verwaltung ► Politische Theorie | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-78860-619-1 / 1788606191 |
| ISBN-13 | 978-1-78860-619-6 / 9781788606196 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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