Neoliberal Self in Bollywood (eBook)

Cinema, Popular Culture, and Identity

Namrata Rele Sathe (Autor)

eBook Download: EPUB

2024
134 Seiten
Intellect Books (Verlag)
978-1-78938-881-7 (ISBN)

Infos

This book explores the consequences of unbridled expansion of neoliberal values within India through the lens of popular film and culture. The focus of the book is the neoliberal self, which, far from being a stable marker of urban, liberal, millennial Indian identity, has a schizophrenic quality, one that is replete with contradictions and oppositions, unable to sustain the weight of its own need for self-promotion, optimism, and belief in a narrative of progress and prosperity that has marked mainstream cultural discourse in India. The unstable and schizophrenic neoliberal identity that is the concern of this book, however, belies this narrative and lays bare the sense of precarity and inherent inequality that neoliberal regimes confer upon their subjects.The analysis is explicitly political and draws upon theories of feminist media studies, popular culture analyses, and film studies to critique mainstream Hindi cinema texts produced in the last two decades. Rele Sathe also examine a variety of other peripheral texts in her analysis such as the film star, the urban space, web series, YouTube videos, and social media content.

Produkt-Details

• Erscheint lt. Verlag: 23.2.2024
• Zusatzinfo: 15 halftones
• Sprache: englisch
• Themenwelt: Kunst / Musik / Theater ► Film / TV
• Themenwelt: Kunst / Musik / Theater ► Theater / Ballett
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
• Schlagworte: Bollywood cinema • celebrity studies • digital media and streaming content • feminist media studies • Film Studies • Gender and Sexuality Studies • Hindi cinema • India • Indian politics • Masculinity • Neoliberalism • neoliberal subjectivity • popular culture
• ISBN-10: 1-78938-881-3 / 1789388813
• ISBN-13: 978-1-78938-881-7 / 9781789388817