Art as Enterprise

Social and Economic Engagement in Contemporary Art

Grace McQuilten, Anthony White (Autoren)

Buch | Softcover

248 Seiten

2024
Bloomsbury Visual Arts (Verlag)
978-1-350-43757-9 (ISBN)

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Art is produced, circulated, consumed and disseminated within an economic system - it depends on money for its creation, for the livelihood of its makers, and for its distribution. In this sense, art can be understood as an enterprising activity. However, profit-making is rarely the primary goal of artists, and indeed the entanglement of art with enterprise generates significant aesthetic, conceptual, philosophical and ethical challenges for contemporary art practice. Social enterprise has emerged from this complex terrain with the promise of an alternative model of economic organisation in the arts. Grace McQuilten and Anthony White argue that artists can, and have, engaged critically in the commercial market, by way of this model. Art as Enterprise brings a fresh perspective to the debate about the roles of contemporary art in consumer capitalist society.

Grace McQuilten is an Honorary Fellow at The University of Melbourne and CEO of The Social Studio Inc. Her expertise in the intersection of art, consumer culture, economics and social enterprise has been called upon in a number of contexts including public speaking, media interviews, academic research projects, and professional consultancies. Anthony White is Senior Lecturer in Art History at The University of Melbourne. He holds graduate degrees in Art History from Harvard University and The University of Melbourne and a Business degree from Swinburne University. Alongside his research and teaching activities, he has been employed as an exhibition curator - at Harvard University's Fogg Museum in Cambridge and the National Gallery of Australia in Canberra.

Table of ContentsPage No.

List of Illustrationsiii

Acknowledgementsiv

Introduction1

Chapter 1: Why Art as Social Enterprise? 6

Chapter 2: Art, Money and Society28

Chapter 3: ‘Bad’ Art and its Benefits

Part I: ‘Good’ Art54
Part II: ‘Bad’ Art67

Chapter 4: Art as Enterprise

Part I: Art’s Exploitation of Labour89
Part II: Work as Art120

Chapter 5: Art as Social Enterprise? 145

Conclusion181

Bibliography185

Erscheinungsdatum	16.08.2024
Zusatzinfo	13 bw integrated
Verlagsort	London
Sprache	englisch
Maße	138 x 216 mm
Gewicht	453 g
Themenwelt	Kunst / Musik / Theater ► Kunstgeschichte / Kunststile
Themenwelt	Sozialwissenschaften ► Soziologie
ISBN-10	1-350-43757-3 / 1350437573
ISBN-13	978-1-350-43757-9 / 9781350437579
Zustand	Neuware