Business Anthropology: The Basics

Timothy de Waal Malefyt (Autor)

Buch | Hardcover

202 Seiten

2023
Routledge (Verlag)
978-1-032-41609-0 (ISBN)

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This book is an accessible and engaging text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to address real life situations they encounter.

Business Anthropology: The Basics is an accessible and engaging introductory text organized around key issues in the field. It introduces readers to the application of anthropological theory and practice to real world examples in industry and will assist students in developing awareness, skill, and perspectives to help address real life situations they encounter in the world.

Topics covered include:

Defining applied, design and digital anthropology
Explaining key research methods and approaches used in industry, government, and non-profit sectors
Investigating issues internal to an organization that assist in managing change
Covering topics like marketing communications, user experience, product development and entrepreneurship
Explaining ways for organizations to partner and interact with communities, economics and politics to implement change
Discussing approaches to encourage public conversation about social issues

Business Anthropology: The Basics is an essential read for students and faculty approaching the subject for the first time.

Timothy de Waal Malefyt is Clinical Professor of Marketing at the Gabelli School of Business, Fordham University, New York. A trained anthropologist with over 15 years of corporate experience in advertising firms, he teaches consumer insights and business anthropology to help students understand issues and solve problems.

1. Introduction to Business Anthropology

2. Methodologies of Cultural Analysis

3. Anthropology in Consumer Research

4. Organizational Anthropology

5. Design Anthropology

6. A Digital Anthropology approach to Culture

7. Conclusion

Erscheinungsdatum	19.12.2023
Reihe/Serie	The Basics
Verlagsort	London
Sprache	englisch
Maße	129 x 198 mm
Gewicht	548 g
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
	Sozialwissenschaften ► Ethnologie
	Sozialwissenschaften ► Soziologie
	Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
	Wirtschaft ► Volkswirtschaftslehre
ISBN-10	1-032-41609-2 / 1032416092
ISBN-13	978-1-032-41609-0 / 9781032416090
Zustand	Neuware