Networked Bollywood

How Star Power Globalized Hindi Cinema

Swapnil Rai (Autor)

Buch | Hardcover

300 Seiten

2024
Cambridge University Press (Verlag)
978-1-009-40061-9 (ISBN)

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Networked Bollywood provides interdisciplinary analysis of the role of the stars in the transformation of Hindi cinema into a global entertainment industry. The first Indian film was made in 1913. However, filmmaking was recognized as an industry almost a hundred years later. Yet, Indian films have been circulating globally since their inception. This book unearths this oft-elided history of Bollywood's globalization through multilingual, transnational research and discursive cultural analysis. The author illustrates how over the decades, a handful of primarily male megastars, as the heads of the industry's most prominent productions and corporations, combined overwhelming charismatic affect with unparalleled business influence. Through their “star switching power,” theorized here as a deeply gendered phenomenon and manifesting broader social inequalities, India's most prominent stars instigated new flows of cinema, industrial collaborations, structured distinctive business models, influenced state policy and diplomatic exchange, thereby defining the future of Bollywood's globalization.

Swapnil Rai is Assistant Professor in the Department of Film, Television and Media at the University of Michigan. Her research focuses on global film and television, media industries, women and gender studies, race and ethnicity, transnational stardom, and celebrity culture. She has served as a Postdoctoral Visiting Fellow at the Center for Contemporary South Asia at Brown University and has taught at the College of Film and the Moving Image at Wesleyan University. Her work has appeared in a range of publications including Communication, Culture & Critique, Feminist Media Studies, International Journal of Communication, JumpCut, Journal of the School of Literature (JSL) and Cinephile.

Acknowledgments; Introduction: Star Switching Power and Networked Bollywood; 1. Of Vagabonds and Wayfarers: Raj Kapoor, Dev Anand, and the Beginnings of Bollywood's Family- Led Film Clusters; 2. King of Kings: Amitabh Bachchan and the Emergence of Bollywood's Corporate Networks; 3. Global Dreamz: Shah Rukh Khan and Aamir Khan Usher Bollywood into the New Millennium; 4. Global Beauty Queens: Aishwarya Rai, Priyanka Chopra and the Female Star's Switching Power in Brand Bollywood; 5. Conclusion: Bards of Change: How Streaming Platforms and State-Industry Alliance are Reconfiguring Networked Bollywood; Notes; Index.

Erscheinungsdatum	10.08.2024
Zusatzinfo	Worked examples or Exercises
Verlagsort	Cambridge
Sprache	englisch
Maße	152 x 229 mm
Gewicht	594 g
Themenwelt	Kunst / Musik / Theater ► Film / TV
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
ISBN-10	1-009-40061-4 / 1009400614
ISBN-13	978-1-009-40061-9 / 9781009400619
Zustand	Neuware