Feminisms, Austerity and Domesticity
Bloomsbury Academic (Verlag)
978-1-350-33222-5 (ISBN)
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This book seeks to address these questions, exploring how the revival of domestic, traditionally feminine activities, such as crafting, baking and sewing, have gone hand-in-hand with the re-politicisation of domestic culture during an era of austerity. Jessica Martin provides an in-depth analysis of key public figures who forged their public personas by co-opting the harsh conditions of austerity, turning them into a ‘popular’ brand of neoliberal feminism.
Drawing on several case studies – including self-identifying feminists, domesticity experts and mothers such as Kirstie Allsopp, Justine Roberts, and Jen Gale, as well as the blogger, cook and anti-austerity activist Jack Munroe – Martin conceptualises the ‘austerity celebrity’ and explores how these figures have each developed their own style of domesticity activism and politicised domesticity.
She also argues that these celebrity responses span the political spectrum, be it Allsopp’s active championing of the ‘Big Society’, individualism and conservatism or Roberts’ mobilisation of mothers into a political pressure group active in UK parliamentary politics. Finally, Martin explains how the turn towards a nostalgic domesticity within austerity culture in the UK has intensified during the COVID-19 crisis, paving the way for discourse that accepts escalating inequalities under the guise of a particular notion of white nostalgic femininity, as well as the British blitz spirit, invoking a form of patriotic stoicism and nationalistic sentiment.
Jessica Martin is Lecturer in Sociology and Social Policy at the University of Leeds, UK. Her research interests include gender, class and representations of feminism in times of escalating inequalities, postfeminism, contemporary celebrity culture and social inequalities more broadly. She is Assistant Editor for The European Journal of Cultural Studies.
Introduction
1. Gender and Austerity in the UK: Policy, Ideology and Culture
2. Feminism vs Femininity in Domestic Cultures
3. Methodological Approach
4. Keep Calm and Carry On Crafting: Kirstie Allsopp and the Domestic Goddess
5. “Making Our Voices Heard From the Kitchen Table”: Justine Roberts and the Politicisation of Mumsnet
6. Living a Make-Do-and-Mend Life: Jen Gale, Sustainability and Austerity
7. The Anti-Austerity Celebrity: Jack Monroe and the Politicisation of the Domestic
8. Continuing Crisis Culture
Conclusion
Bibliography
Index
| Erscheint lt. Verlag | 12.6.2025 |
|---|---|
| Reihe/Serie | Library of Gender and Popular Culture |
| Zusatzinfo | 30 bw illus |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 138 x 216 mm |
| Themenwelt | Kunst / Musik / Theater ► Film / TV |
| Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
| Sozialwissenschaften ► Politik / Verwaltung ► Politische Theorie | |
| Sozialwissenschaften ► Soziologie | |
| ISBN-10 | 1-350-33222-4 / 1350332224 |
| ISBN-13 | 978-1-350-33222-5 / 9781350332225 |
| Zustand | Neuware |
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