The Dynamics of Persuasion
Routledge (Verlag)
978-1-032-26818-7 (ISBN)
This edition continues its accessible and detailed illustration of the theoretical underpinnings of persuasive communication through contemporary and relevant examples of persuasion in action. It features coverage of new scholarship on misinformation, health communication, and persuasion effects, including careful attention to persuasion’s role in the Covid-19 pandemic. Important issues such as racial injustice, climate change, and barriers to persuading the politically and psychologically polarized also receive a fresh examination. The book brings together classic terms and approaches from earlier editions with new global developments to help readers adopt a more thoughtful perspective on persuasion.
The eighth edition is an essential resource for courses in persuasion at the undergraduate and graduate levels within communication studies, psychology, and business programs.
Online resources also accompany the text: an Instructor Manual that contains sample syllabi, key terms, chapter outlines, sample discussion questions, and links to relevant news articles and other online resources such as videos; Lecture Slides; and a Testbank. Please visit: www.routledge.com/9781032268187.
Richard M. Perloff, Professor of Communication, Psychology, and Political Science at Cleveland State University, USA, is a nationally recognized scholar of persuasion and psychological perceptions of media. His Dynamics of Persuasion, first published in 1993, has emerged as a major scholarly textbook in the field. His articles on communication theories and psychological perceptions of news have appeared in Communication Theory, Communication Research, and Mass Communication and Society. A dedicated teacher, he has received teaching awards at Cleveland State University.
Part 1: Foundations 1. Introduction to Persuasion 2. Foundations of Persuasion 3. Historical, Scientific, and Ethical Foundations Part 2: The Nature of Attitudes 4. Attitudes: Definition and Structure 5. Attitudes, Behavior, and the Keys to Persuasion 6. Attitude Functions 7. The Power of Our Passions: Theory and Research on Strong Attitudes 8. Automatic Attitudes, Priming, and Prejudice 9. Attitude Measurement Part 3: Changing Attitudes and Behavior 10. Processing Persuasive Communications 11. "Who Says It": Charisma, Authority, and the Controversial Milgram Study 12. "Who Says It": Credibility and Social Attractiveness 13. Fundamentals of the Message 14. Emotional Message Appeals: Fear and Guilt 15. Cognitive Dissonance Theory Part 4: Persuasive Communication Contexts 16. Interpersonal Persuasion 17. Advertising, Marketing, and Persuasion 18. Health Communication Campaigns
| Erscheinungsdatum | 11.07.2023 |
|---|---|
| Reihe/Serie | Routledge Communication Series |
| Zusatzinfo | 8 Tables, black and white; 2 Line drawings, color; 19 Line drawings, black and white; 68 Halftones, color; 29 Halftones, black and white; 70 Illustrations, color; 48 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 178 x 254 mm |
| Gewicht | 1020 g |
| Themenwelt | Geisteswissenschaften ► Psychologie ► Allgemeine Psychologie |
| Geisteswissenschaften ► Psychologie ► Sozialpsychologie | |
| Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft | |
| Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
| Wirtschaft ► Volkswirtschaftslehre | |
| ISBN-10 | 1-032-26818-2 / 1032268182 |
| ISBN-13 | 978-1-032-26818-7 / 9781032268187 |
| Zustand | Neuware |
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