Foundations of Visual Communication

How Visuals Appear in Daily Life

Yvonne Eriksson, Anette Göthlund (Autoren)

Buch | Hardcover

132 Seiten

2023
Routledge (Verlag)
978-0-367-77155-3 (ISBN)

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Drawing upon theories from visual studies, critical visual culture studies, and cognitive psychology, and with a special focus on gender and ethnicity, this book gives students a theoretical foundation for future work as visual communicators.

The book takes a closer look at the interwoven character of perception and reception that is present in everyday visual encounters. Chapters present a wide variety of visual examples from art history, digital media, and the images we encounter and use in our daily lives. With the tools to understand how images and text make meaning, students are thus prepared to better communicate through visual media.

This book serves as a main or supplementary text for visual communication or visual culture courses.

Yvonne Eriksson is Professor in Information Design at Mälardalen University, Sweden. Anette Göthlund is Professor in Visual Arts Education at Konstfack University of Arts, Crafts and Design, Sweden.

1. Visual Landscapes 2. Visual Communication in Practice 3. Analysing and Interpreting Visuals 4. Communication and Narration 5. Contexts, Situations and Framing

Erscheinungsdatum	11.07.2023
Zusatzinfo	21 Line drawings, black and white; 38 Halftones, black and white; 59 Illustrations, black and white
Verlagsort	London
Sprache	englisch
Maße	152 x 229 mm
Gewicht	453 g
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
	Kunst / Musik / Theater ► Kunstgeschichte / Kunststile
	Mathematik / Informatik ► Informatik ► Grafik / Design
	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
ISBN-10	0-367-77155-1 / 0367771551
ISBN-13	978-0-367-77155-3 / 9780367771553
Zustand	Neuware