Charm Offensive

Commodifying Femininity in Postwar France

Kelly Ricciardi Colvin (Autor)

Buch | Hardcover

242 Seiten

2023
University of Toronto Press (Verlag)
978-1-4875-0836-4 (ISBN)

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This book examines the many forces that shaped postwar French femininity as a desirable commodity, both within France and around the world.

In the aftermath of the Second World War, the French government cultivated images of sensual and sophisticated white French women in an attempt to reestablish its global image as a great nation. They promoted the beauty, sexual appeal, and general allure of French women, all while shrinking the boundaries of what was considered beautiful.

Charm Offensive explores how this elevation of French femininity created problems on both sides of the equation: the pressure on French women to conform to an exacting physical standard was immense, while the inability of anyone else to access that standard resulted in a sense of failure. Drawing on cultural figures like Air France hostesses, tourism workers, and celebrities such as Brigitte Bardot, Charm Offensive offers an innovative understanding of a tumultuous time of decolonization.

Kelly Ricciardi Colvin is an assistant professor of history at the University of Massachusetts Boston.

Introduction

1. Creating the Model Hostess

2. Hostessing off the Airplane

3. Hostessing Global Events

4. The Gendering and Selling of France

5. Selling Postwar French Femininity

Conclusion

Bibliography

Erscheinungsdatum	22.12.2022
Zusatzinfo	21 b&w illustrations
Verlagsort	Toronto
Sprache	englisch
Maße	159 x 235 mm
Gewicht	440 g
Themenwelt	Geschichte ► Allgemeine Geschichte ► Neuzeit (bis 1918)
	Geschichte ► Allgemeine Geschichte ► Zeitgeschichte
	Sozialwissenschaften ► Soziologie ► Gender Studies
ISBN-10	1-4875-0836-0 / 1487508360
ISBN-13	978-1-4875-0836-4 / 9781487508364
Zustand	Neuware