Political Rhetoric, Social Media, and American Presidential Campaigns

Candidates’ Use of New Media

Janet Johnson (Autor)

Buch | Softcover

226 Seiten

2022
Lexington Books (Verlag)
978-1-4985-4085-8 (ISBN)

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This book explores how social media influenced presidential campaign rhetoric. Janet Johnson discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump.

Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric. The author discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. This book addresses how presidential candidates adapted their rhetorical performances for newspapers, radios, television, and the Internet. Scholars of rhetoric and political communication will find this book particularly useful.

Janet Johnson is lecturer at The University of Texas at Dallas.

Acknowledgments

Introduction

Chapter One: Media Use in American Presidential Campaigns

Chapter Two: Brief History of Political Media

Chapter Three: Blogs and Barack Obama’s Rhetoric

Chapter Four: Twitter and Mitt Romney’s Rhetoric

Chapter Five: 2016 Presidential Campaign Narrative

Chapter Six: Hillary Clinton: Cyborg Candidate

Chapter Seven: Donald Trump’s Rhetrickery

Chapter Eight: Conclusion

Bibliography

About the Author

Erscheinungsdatum	26.08.2022
Reihe/Serie	Lexington Studies in Political Communication
Verlagsort	Lanham, MD
Sprache	englisch
Maße	154 x 229 mm
Gewicht	372 g
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Allgemeines / Lexika
	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Sozialwissenschaften ► Politik / Verwaltung ► Staat / Verwaltung
ISBN-10	1-4985-4085-6 / 1498540856
ISBN-13	978-1-4985-4085-8 / 9781498540858
Zustand	Neuware