Advertising Creative (eBook)

Strategy, Copy, and Design

Tom Altstiel, Jean M. Grow, Dan Augustine, Joanna L. Jenkins (Autoren)

eBook Download: PDF

2022 | 6., Sixth Edition
384 Seiten
Sage Publications (Verlag)
978-1-0718-4662-9 (ISBN)

Infos

Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use. Drawing on personal experience as award-winning experts in creative advertising, this new edition offers real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In the new edition, authors Tom Altstiel, Jean Grow, Dan Augustine, and Joanna Jenkins take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas. The latest edition addresses some of the key issues impacting our industry today, such as diversity in the workplace, international advertising, and design in the digital age.

Produkt-Details

• Erscheint lt. Verlag: 18.4.2022
• Sprache: englisch
• Themenwelt: Geisteswissenschaften ► Sprach- / Literaturwissenschaft
• Themenwelt: Naturwissenschaften
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Schlagworte: Advertising • Advertising Design • advertising strategy • Altstiel • copywriting • Creative Advertising • SubmitAdvertising Creative: Strategy, Copy, and Design, Sixth Edition
• ISBN-10: 1-0718-4662-0 / 1071846620
• ISBN-13: 978-1-0718-4662-9 / 9781071846629