All for Beauty
Makeup and Hairdressing in Hollywood's Studio Era
Seiten
2022
Rutgers University Press (Verlag)
978-1-9788-3137-7 (ISBN)
Rutgers University Press (Verlag)
978-1-9788-3137-7 (ISBN)
This book provides an industrial history that examines how and why makeup and hairdressing evolved as crafts in the studio era. Readers will never again watch Hollywood films without thinking about the roles of makeup and hairdressing in creating not just fictional characters but stars as emblems of an idealized and undeniably mesmerizing visual perfection.
Ever wonder why so many stars and featured players, male or female, in movies of Hollywood’s “Golden Age” look like they just stepped out of a beauty parlor even if the story places them in a jungle, a hospital bed, or the ancient past? All for Beauty examines how and why makeup and hairdressing evolved as crafts designed partly to maintain the white flawlessness of men and women as a value in the studio era. The book pays particular attention to the labor force, exploring the power and influence of cosmetics inventor and manufacturer Max Factor and the Westmore dynasty of makeup artists but also the contributions of others, many of them women, whose names are far less known. At the end of the complex, exciting, and at times dismaying chronicle, it is likely that readers will never again watch Hollywood films without thinking about the roles of makeup and hairdressing in creating both fictional characters and stars as emblems of an idealized and undeniably mesmerizing visual perfection.
Ever wonder why so many stars and featured players, male or female, in movies of Hollywood’s “Golden Age” look like they just stepped out of a beauty parlor even if the story places them in a jungle, a hospital bed, or the ancient past? All for Beauty examines how and why makeup and hairdressing evolved as crafts designed partly to maintain the white flawlessness of men and women as a value in the studio era. The book pays particular attention to the labor force, exploring the power and influence of cosmetics inventor and manufacturer Max Factor and the Westmore dynasty of makeup artists but also the contributions of others, many of them women, whose names are far less known. At the end of the complex, exciting, and at times dismaying chronicle, it is likely that readers will never again watch Hollywood films without thinking about the roles of makeup and hairdressing in creating both fictional characters and stars as emblems of an idealized and undeniably mesmerizing visual perfection.
ADRIENNE L. McLEAN is a professor of film studies at the University of Texas at Dallas and the author or editor of multiple books including Dying Swans and Madmen: Ballet, the Body, and Narrative Cinema and Being Rita Hayworth: Labor, Identity, and Hollywood Stardom (both Rutgers University Press).
Introduction: Art and Science in the Service of Loveliness
1. Makeup and Hairdressing as Studio Crafts: The Silent Period
2. The Classical Period: Craft Identity and the Labor Force
3. The Classical Period: Department Practices and the Commerce of Expertise
4. Cosmetics, Coiffures, and Characterization
Epilogue: Trophy Faces
Appendix
Acknowledgments
Notes
Index
| Erscheinungsdatum | 04.07.2022 |
|---|---|
| Reihe/Serie | Techniques of the Moving Image |
| Zusatzinfo | 40 b&w, 15 color images |
| Verlagsort | New Brunswick NJ |
| Sprache | englisch |
| Maße | 156 x 235 mm |
| Gewicht | 463 g |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Kunst / Musik / Theater ► Film / TV | |
| Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
| Sozialwissenschaften ► Soziologie ► Gender Studies | |
| ISBN-10 | 1-9788-3137-4 / 1978831374 |
| ISBN-13 | 978-1-9788-3137-7 / 9781978831377 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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