All-Inclusive TV
Advantage Media Group (Verlag)
978-1-64225-282-8 (ISBN)
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Americans are watching more video content than ever—nearly six hours a day on average. A closer look at how audiences are consuming content reveals that video is a broad category including streaming, digital, and linear TV and that these alternatives are much more integrated than many acknowledge.
All-Inclusive TV reframes the conversation about video content to prove that traditional TV inventory not only fits within the current media marketplace but retains the power to transform brands and businesses beyond expectation. Chuck Hengel shows how data science, automation, and artificial intelligence help linear TV measure and optimize ad campaigns, achieve the accountability sought by modern marketers, and create a targeted, rich advertising opportunity.
If you’re trying to build a brand, gain visibility, or attract new customers, linear TV continues to be a smart bet for the big impact it can have on both performance marketing and brand building.
CHUCK HENGEL, As the CEO and founder of Marketing Architects, has helped his clients generate more than $7.4 billion in sales through quality TV campaigns. Chuck cut his teeth in radio, growing one of the largest agencies in the US before founding Marketing Architects to create TV campaigns for businesses looking to reach major milestones. Marketing Architects has been helping companies connect with their customers in new and surprising ways for more than twenty years. Today, Marketing Architects serves disruptive brands, from established juggernauts to groundbreaking entrepreneurs ready to become famous.
DEDICATION INTRODUCTION PART ONE: WHY TELEVISION ADVERTISING? TV Is Alive! Digital Delusions Bank On Big Moves PART TWO: HOW TO BUILD WORLD-CLASS TV CAMPAIGNS Strategy: Consumers Are Changing Faster Than Companies Creative: Remarkable Work Should Work Remarkably People Are the Problem;Automation Is the Answer Conversion: The Consumer Is In Control Analytics: Data Gets Twisted Every Damn Day CONCLUSION IS YOUR BUSINESS READY FOR TELEVISION?
| Erscheinungsdatum | 19.05.2021 |
|---|---|
| Verlagsort | Charleston |
| Sprache | englisch |
| Maße | 152 x 228 mm |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Journalistik |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik | |
| ISBN-10 | 1-64225-282-4 / 1642252824 |
| ISBN-13 | 978-1-64225-282-8 / 9781642252828 |
| Zustand | Neuware |
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