Creator Culture (eBook)

An Introduction to Global Social Media Entertainment

Stuart Cunningham, David Craig (Herausgeber)

eBook Download: EPUB

2021
Nyu Press (Verlag)
978-1-4798-3760-1 (ISBN)

Infos

Explores new perspectives on social media entertainmentThere is a new class of cultural producers YouTube vloggers, Twitch gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and others who are part of a rapidly emerging and highly disruptive industry of monetized user-generated content. As this new wave of native social media entrepreneurs emerge, so do new formations of culture and the ways they are studied.In this volume, contributors draw on scholarship in media and communication studies, science and technology studies, and social media, Internet, and platform studies, in order to define this new field of study and the emergence of creator culture. Creator Culture introduces readers to new paradigms of social media entertainment from critical perspectives, demonstrating both relations to and differentiations from the well-established media forms and institutions traditionally within the scope of media studies.This volume does not seek to impose a uniform perspective; rather, the goal is to stimulate in-depth, globally-focused engagement with this burgeoning industry and establish a dynamic research agenda for scholars, teachers, and students, as well as creators and professionals across the media, communication, creative, and social media industries.Contributors include: Jean Burgess, Zoe Glatt, Sarah Banet-Weiser, Brent Luvaas, Carlos A. Scolari, Damian Fraticelli, Jose M. Tomasena, Junyi Lv, Hector Postigo, Brooke Erin Duffy, Megan Sawey, Jarrod Walzcer, Sangeet Kumar, Sriram Mohan, Aswin Punathambekar, Mohamed El Marzouki, Elaine Jing Zhao, Arturo Arriagada, Jeremy Shtern, Stephanie Hill

Produkt-Details

• Erscheint lt. Verlag: 22.6.2021
• Vorwort: Nancy K. Baym
• Zusatzinfo: 1 b/w illustration
• Sprache: englisch
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien
• Schlagworte: Advertising • Affect • affordances • algorithms • Ambivalence • Arab creator culture • authenticity • Autoethnography • bloggers • Blogging • booktubers • Bourdieu • children’s media • China • Chinese livestreaming • Content creation • creative labor • creator community • creator culture • creator governance • creator rights • Creators • critical media industry studies • cross-border regional identity • Digital constitutionalism • digital cultural production • Digital Infrastructures • digital methods • digital platforms • Discourse analysis • economies of visibility • edge ball • ElsaGate • ethnography • Family Video Network • feminist content • Governance • Hindu/Urdu cultural exchange • hybrid methods • immersive methods • India • industry formalization • influencers • influencers in service to advertisers • influencers in service to audiences • influencers in service to the creator community • Instagram • Kharabeesh • labor field • Liminality • Livestreaming • Morocco • multi-channel network • online creator culture • Pakistan • Participatory methods • platform • Platform governance • platformisation • platform labor • platform studies • pocket.watch • Political Economy • post-Arab spring youth • productive ambivalence • Promotional culture • Public Policy • semiotic and discursive analysis • Semiotics • Social Media • social media entertainment • Social Media Influencers • social + strategy • South Asian online video communities • Sponsorship • Street Style • toy unboxing • v-bloggers • video gameplay commentary • wanghong • youtube • YouTube game commentary communities • YouTubers • #ZeroGrissage • ZeroGrissage
• ISBN-10: 1-4798-3760-1 / 1479837601
• ISBN-13: 978-1-4798-3760-1 / 9781479837601