Sonic Branding
An Essential Guide to the Art and Science of Sonic Branding
Seiten
2003
Palgrave Macmillan (Verlag)
978-1-4039-0519-2 (ISBN)
Palgrave Macmillan (Verlag)
978-1-4039-0519-2 (ISBN)
Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.
DANIEL JACKSON is the Founder and Managing Director of Sonicbrand Ltd, a leading and pioneering company in sonic branding. He has worked in media planning and written articles on sonic branding.
Introduction New New Thing Brand Experience Sonic Expressions Environment Multimedia Sound-only Music Voice Ambience Internal Communications Managing the Creative Process Business Ethics Deep and Memorable Relationships
| Erscheint lt. Verlag | 6.10.2003 |
|---|---|
| Zusatzinfo | XXII, 179 p. |
| Verlagsort | Gordonsville |
| Sprache | englisch |
| Maße | 155 x 235 mm |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-4039-0519-3 / 1403905193 |
| ISBN-13 | 978-1-4039-0519-2 / 9781403905192 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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