A Musical History of Digital Startup Culture
Bloomsbury Academic USA (Verlag)
978-1-5013-5952-1 (ISBN)
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Tech companies like Napster, Spotify, and Facebook have exerted a significant influence on how artists market and promote their music. But what happens when artists begin to treat themselves as the technology? How does pop culture shift when artists start framing their success and popularity as an entrepreneurial and engineering problem, not just as a cultural or aesthetic problem?
Using several actionable case studies across the past 50 years, from David Bowie to 3LAU, this book takes a deep-dive into the music written of, by, and for startup culture--and how this burgeoning creative scene is changing the meaning of artistry.
Cherie Hu is a journalist focusing on the intersection of music and technology. She writes regular columns for Billboard, Forbes and Music Business Worldwide, with additional bylines in Variety, Pitchfork, Rolling Stone and the Columbia Journalism Review. In 2017 she received the Reeperbahn Festival’s inaugural award for Music Business Journalist of the Year.
Part 1: A historical overview of music and startup culture
1. Napster and Piracy: Startup culture as a threat to music culture
2. “Rockstar Entrepreneurs”: Startup culture as synonymous with music culture
Part 2: Case studies
3. Hits to Bits: The Artist as Data
4. Remixes, Mashups and Memes: The Artist as Code
5. Gaming the System: The Artist as Algorithm
6. Fandom Kingdom: The Artist as Platform
7. Agile Albums: The Artist as Prototype
8. Buy the Same Tokens: The Artist as Currency
9. Epilogue: The Artist as Machine
| Erscheinungsdatum | 25.03.2022 |
|---|---|
| Reihe/Serie | Alternate Takes: Critical Responses to Popular Music |
| Zusatzinfo | 20 bw illus |
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Themenwelt | Kunst / Musik / Theater ► Musik ► Allgemeines / Lexika |
| Kunst / Musik / Theater ► Musik ► Pop / Rock | |
| Sozialwissenschaften | |
| ISBN-10 | 1-5013-5952-5 / 1501359525 |
| ISBN-13 | 978-1-5013-5952-1 / 9781501359521 |
| Zustand | Neuware |
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