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Newspaper-Real Estate Schemes of the 1920s

Pell Lake and Other Vacation Colonies for Working Class Subscribers

Margaret B. Barker (Autor)

Buch | Softcover

245 Seiten

2021
McFarland & Co Inc (Verlag)
978-1-4766-8181-8 (ISBN)

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In the 1920s, newspapers and real estate developers colluded in a scheme to sell tiny vacation lots to subscribers. A zealous advertising campaign spawned a land-buying frenzy. Drawing on newspaper accounts, this book explores how the scheme eluded accusations of fraud, creating an assembly line for middle class resorts.

In the 1920s, newspapers and real estate developers colluded in a scheme to sell tiny vacation lots to subscribers. A zealous advertising campaign spawned a land-buying frenzy that sprouted dozens of waterfront summer colonies across the country. The resulting legal, social and environmental mayhem caused some of these communities to disappear or be drastically altered in character, while others managed to survive more or less intact.

Drawing on newspaper accounts of the day, this book explores how the scheme eluded accusations of fraud, creating an assembly line for middle class resorts through a lucrative merger of real estate and journalism. Pell Lake, Wisconsin, serves as a case study that yields the best evidence for determining if it was all a scam. Told here for the first time, the story of this unusual alliance and the communities it created offers lessons for today's entrepreneurs, journalists, advertisers, real estate developers, environmentalists and anyone who has ever lived in a resort community.

Margaret B. Barker is a retired attorney living in Madison, Wisconsin. She has written for legal publications and, with a strong interest in family history, has had several articles published in genealogical journals.

Table of Contents

Preface

Introduction

1. The Lake, the Farmer and the Dentist

2. Creating a Newspaper Colony

3. The Genesis of the Scheme

4. Closing In on the Deal

5. The Early Colonies and the Promotional Articles

6. The Later Colonies and the Display Ads

7. The Economic Aftermath

8. Hybrids and Clones

9. William Randolph Hearst

10. Environmental Factors

11. Legal Aspects

12. Racial Issues

13. Social Considerations

14. Pell Lake in Context and Comparison

Conclusion

Appendix: Resort Locator

Chapter Notes

Bibliography

Index

Erscheinungsdatum	23.03.2021
Zusatzinfo	26 photos, appendix, notes, bibliography, index
Verlagsort	Jefferson, NC
Sprache	englisch
Maße	152 x 229 mm
Gewicht	336 g
Themenwelt	Geisteswissenschaften ► Geschichte ► Regional- / Ländergeschichte
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Wirtschaft ► Betriebswirtschaft / Management ► Rechnungswesen / Bilanzen
	Betriebswirtschaft / Management ► Spezielle Betriebswirtschaftslehre ► Immobilienwirtschaft
ISBN-10	1-4766-8181-3 / 1476681813
ISBN-13	978-1-4766-8181-8 / 9781476681818
Zustand	Neuware