The Myth and Propaganda of Black Buying Power (eBook)

Jared A. Ball (Autor)

eBook Download: PDF

2020 | 1st ed. 2020
XI, 111 Seiten
Springer International Publishing (Verlag)
978-3-030-42355-1 (ISBN)

Infos

This Palgrave Pivot offers a history of and proof against claims of 'buying power' and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion dollars of 'buying power,' and this book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. In sum, while 'buying power' is indeed an economic and marketing phrase applied to any number of racial, ethnic, religious, gender, age or group of consumers, it has a specific application  to Black America.

Jared A. Ball is Professor of Communication Studies at Morgan State University, USA. He is the curator of imixwhatilike.org, an online hub of multimedia dedicated to the philosophies of emancipatory journalism and revolutionary beat reporting.

Inhalt

Preface 6
A Brief Note on Meaning 8
Contents 9
Chapter 1: Introduction 10
References 19
Chapter 2: Propaganda Versus Economics: Constructing a Myth 20
References 29
Chapter 3: Buying Power Not Protest: The Myth Prevents Unrest 31
References 57
Chapter 4: The Myth’s Modern Purveyors: Reviewing Selig and Nielsen 60
References 67
Chapter 5: The Myth at Play: The Oh So Suitable Environment 69
References 92
Chapter 6: Freedom Was the Call but “Instead, They Got a Bank” 96
References 104
Chapter 7: Conclusion: Policy and Organization Versus Economics 106
References 112
Index 114

Produkt-Details

• Erscheint lt. Verlag: 1.4.2020
• Zusatzinfo: XI, 111 p.
• Sprache: englisch
• Themenwelt: Sozialwissenschaften ► Politik / Verwaltung
• Themenwelt: Wirtschaft ► Volkswirtschaftslehre
• Schlagworte: Black America • black buying power • Black Studies • Buying Power • cycle of poverty • income inequality • redlining
• ISBN-10: 3-030-42355-7 / 3030423557
• ISBN-13: 978-3-030-42355-1 / 9783030423551