Multidisciplinary Perspectives on Media Fandom

Buch | Hardcover

300 Seiten

2020
Business Science Reference (Verlag)
978-1-7998-3323-9 (ISBN)

Artikel merken

Presents research that reviews some of the most exigent facets of today's fandom and highlights understudied cultures of fandom as well as emerging intricacies of established fandom. While looking at topics such as esports and influencer culture, this book explores qualitative and quantitative approaches and methods of social science.

Leisure time today is driven by fandom from sports fans to comic collectors, gamers, and cosplayers. Fandom has developed into a self-identifying social construct researchers are still attempting to understand. While some fandoms such as cosplayers are still developing, other fandoms, for instance the secondary sports fan, have been completely ignored. Fandom is an important facet in today's society with such enthusiasm and support shaping not only the fan but also society at large.

Multidisciplinary Perspectives on Media Fandom is a pivotal reference source that provides vital research that reviews some of the most exigent facets of today's fandom and highlights understudied cultures of fandom as well as emerging intricacies of established fandom. While promoting topics such as esports, influencer culture, and marketing trends, this publication explores both qualitative and quantitative approaches as well as the methods of social science and critical perspectives. This book is ideally designed for marketers, media strategists, brand managers, consumer behavior analysts, researchers, academics, and students.

Erscheinungsdatum	30.06.2020
Sprache	englisch
Maße	216 x 279 mm
Gewicht	633 g
Themenwelt	Sachbuch/Ratgeber ► Freizeit / Hobby
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-7998-3323-2 / 1799833232
ISBN-13	978-1-7998-3323-9 / 9781799833239
Zustand	Neuware