The Rise and Fall of Mass Communication

William L. Benoit, Andrew C. Billings (Autoren)

Buch | Softcover

172 Seiten

2020 | New edition
Peter Lang Publishing Inc (Verlag)
978-1-4331-6422-4 (ISBN)

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Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter? The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1–2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.

William L. Benoit (Ph.D., Wayne State University, 1979) is Professor of Communication Studies at the University of Alabama, Birmingham. He created and applied image repair theory and the functional theory of political communication. He has published over 15 books; his H-index is 63. Andrew C. Billings (Ph.D., Indiana University, 1999) is the Ronald Reagan Chair of Broadcasting in the Department of Journalism and Creative Media at the University of Alabama. He has published over 200 journal articles and book chapters along with 20 book projects, the majority of which pertain to issues of media content and effects.

List of Tables – List of Figures – Preface – Introduction: The Rise and Fall of Mass Communication – When ‘Mass’ Meant ‘Massive’: Cohesive Audiences and Heavy Impact – Partisan, Hostile, Fake, or Real: The Fragmentation of News – Not ‘Must See’ for Me: The Balkanization of Entertainment – The Customization of America: My Reality Is Not Yours – The Illusion of Modern Mass Media: False Cultural Barometers and Why Nothing Truly ‘Breaks the Internet’ – "Don’t Tell Me; I’m Not Caught Up!": Death of the Watercooler – Media Balkanization Theory: Axioms and Implications – Index.

Erscheinungsdatum	29.09.2022
Reihe/Serie	Mass Communication and Journalism ; 27
Mitarbeit	Herausgeber (Serie): Lee B. Becker
Zusatzinfo	17 Illustrations
Verlagsort	New York
Sprache	englisch
Maße	150 x 225 mm
Gewicht	268 g
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Buchhandel / Bibliothekswesen
	Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
Schlagworte	Andrew • Becker • benoit • Billings • Communication • Erika • Fall • Hendrix • Mass • Rise • William
ISBN-10	1-4331-6422-1 / 1433164221
ISBN-13	978-1-4331-6422-4 / 9781433164224
Zustand	Neuware