Selling Out

Culture, Commerce and Popular Music

Professor Bethany Klein (Autor)

Buch | Softcover

200 Seiten

2020
Bloomsbury Academic USA (Verlag)
978-1-5013-3931-8 (ISBN)

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The relationship between popular music and consumer brands has never been so cosy. Product placement abounds in music videos, popular music provides the soundtrack to countless commercials, social media platforms offer musicians tools for perpetual promotion, and corporate-sponsored competitions lure aspiring musicians to vie for exposure. Activities that once attracted charges of ‘selling out’ are now considered savvy, or even ordinary, strategies for artists to be heard and make a living. What forces have encouraged musicians to become willing partners of consumer brands? At what cost? And how do changes in popular music culture reflect broader trends of commercialization?

Selling Out traces the evolution of ‘selling out’ debates in popular music culture and considers what might be lost when the boundary between culture and commerce is dismissed as a relic.

Bethany Klein is Professor of Media and Communication at the University of Leeds, UK. She is the author of As Heard on TV: Popular Music in Advertising (2009) and co-author of Understanding Copyright: Intellectual Property in the Digital Age (2015).

Acknowledgements
Introduction
1. Popular music for art’s sake
2. Popular music as big money
3. Alternative goes mainstream
4. A different kind of selling out
5. Popular music in advertising
6. Promotion in popular music
7. Popular music and beyond
References
Index

Erscheinungsdatum	07.08.2020
Verlagsort	New York
Sprache	englisch
Maße	152 x 229 mm
Gewicht	304 g
Themenwelt	Kunst / Musik / Theater ► Musik ► Allgemeines / Lexika
	Kunst / Musik / Theater ► Musik ► Musikgeschichte
	Sozialwissenschaften
ISBN-10	1-5013-3931-1 / 1501339311
ISBN-13	978-1-5013-3931-8 / 9781501339318
Zustand	Neuware