Nicht aus der Schweiz? Besuchen Sie lehmanns.de
Lessons from Trump’s Political Communication - Marco Morini

Lessons from Trump’s Political Communication

How to Dominate the Media Environment

(Autor)

Buch | Hardcover
XI, 126 Seiten
2020 | 1st ed. 2020
Springer International Publishing (Verlag)
978-3-030-39009-9 (ISBN)
CHF 97,35 inkl. MwSt

This book explores Donald Trump's political communication as a candidate and in the first two years in office. The 45th US President is dominating the media system and 'building the agenda' through the combined action of five strategies. He disintermediates his communication and manufactures a permanent campaign climate based on strong and inflammatory language to attract a constant and decisive media coverage. In disarticulating old-style political rhetoric, he privileges emotions over contents, slogans above thought. Trump's jokes, mockeries and distinct rhetoric - showing similarities to rhetorical strategies of Nazis during the 1930s - help him impersonate the populist 'everyday man' who fights against the elites. His dominance of the news cycle also reflects a desire for higher TV ratings and Web traffic numbers. Essentially, Trump has critically exploited the media's news logics and taken advantage of the American public's lack of trust in journalism.

Marco Morini is Assistant Professor in Political Science at the University of Rome "La Sapienza", Italy. Previously, he was Jean Monnet Fellow at the Robert Schuman Centre at the European University Institute, Assistant Professor in Political Science at the International University of Sarajevo, and Post-Doctoral Research Fellow in Sociology at Macquarie University. His main research interests are political communication, comparative politics, and US Politics.

Chapter 1. Disintermediator-in-Chief.- Chapter 2. The Permanent Campaigner.- Chapter 3. The Clowning Performer.- Chapter 4. The Fascist Rhetor (The Incendiary Populist).- Chapter 5. Exploiting the media ecosystem.

Erscheinungsdatum
Reihe/Serie Political Campaigning and Communication
Zusatzinfo XI, 126 p.
Verlagsort Cham
Sprache englisch
Maße 148 x 210 mm
Gewicht 314 g
Themenwelt Sozialwissenschaften Politik / Verwaltung Allgemeines / Lexika
Sozialwissenschaften Politik / Verwaltung Politische Theorie
Schlagworte 2016 US Presidential Campaign • comedians and politics • Disintermediation • Donald Trump • Fake News • Media and politics • modern American politics • Nazi rhetoric • permanent campaign • Political Behaviour • Political Marketing • political rhetoric • Populism • Social Media • Twitter • US journalism • US politics • Voter behaviour
ISBN-10 3-030-39009-8 / 3030390098
ISBN-13 978-3-030-39009-9 / 9783030390099
Zustand Neuware
Haben Sie eine Frage zum Produkt?
Mehr entdecken
aus dem Bereich
ein Leitfaden für das politische Überleben

von Paul Kevenhörster; Benjamin Laag

Buch | Softcover (2024)
Nomos (Verlag)
CHF 39,95
Meine Geschichte

von Michelle Obama

Buch | Hardcover (2018)
Goldmann (Verlag)
CHF 36,90
Technik - Projekte - Politik

von Christian Synwoldt; David Novak

Buch | Softcover (2022)
Wiley-VCH (Verlag)
CHF 109,95