Cultural Realism and Virtualism Design Model

Ming-Feng Wang (Autor)

Buch | Hardcover

153 Seiten

2020 | 1st ed. 2020
Springer Verlag, Singapore
978-981-15-2270-3 (ISBN)

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The book proposes a new Cultural Realism and Virtualism design model for cultural and creative products based on Laozi’s philosophy and analysis of symbolism, metaphysics, three-layered culture, reverse-triangular cultural space and Zen aesthetics. It studies peoples that speak Austronesian languages and offers a detailed comparison of their homogeneous and heterogeneous cultures of color, clothing, housing, boats, birds, symbols, dance and ancestry, and provides insights into the cultural features of deconstruction and construction of color, style, form, shape and function, to compose cultural and creative products using complex, variable, fuzzy evaluation; and structural variation and color evaluation methods. It then uses case studies to show that the products created with the new model not only fulfilled their purpose, but also successfully entered the markets. This book helps qualify decision-making processes, improve accuracy of design scheme evaluation and enhance efficiency inproduct development, and as such appeals to those in the cultural and creative industry, researchers, designers and those who are interested in product design.

Ming-Feng Wang is a lecturer (Assistant Professor) at the School of Art and Design, Shanghai University of Engineering Science, China, and is currently a senior researcher at Tongji University Shanghai Institute of Design and Innovation in China. In 2016, he received his Ph.D. in Industrial Design from the Department of Industrial Design, National Cheng Kung University in Taiwan. His research interests include cultural and creative industry, product design, industrial design, history, fine arts and crafts. He has published more than 20 SCI, EI and conference papers and two books. He also holds various patents certificates.

1 Introduction.- 2 Review of Culture and Design.- 3 Field Survey: The Taos and Maoris.- 4 New Design Model: Cultural Realism and Virtualism.- 5 Design Method.- 6 Design Development and Process.- 7 Product Display and Validation.- 8 Conclusions and Recommendations.

Erscheinungsdatum	10.01.2020
Zusatzinfo	131 Illustrations, color; 29 Illustrations, black and white; XVI, 153 p. 160 illus., 131 illus. in color.
Verlagsort	Singapore
Sprache	englisch
Maße	155 x 235 mm
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
	Kunst / Musik / Theater ► Film / TV
	Sozialwissenschaften
ISBN-10	981-15-2270-7 / 9811522707
ISBN-13	978-981-15-2270-3 / 9789811522703
Zustand	Neuware