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Transforming Social Media Business Models Through Blockchain - Nitin Upadhyay

Transforming Social Media Business Models Through Blockchain

(Autor)

Buch | Softcover
104 Seiten
2019
Emerald Publishing Limited (Verlag)
978-1-83867-302-4 (ISBN)
CHF 79,95 inkl. MwSt
Blockchain has the potential to disrupt and transform the social media business space. Nitin Upadhyay in this book delves into an insightful discussion of the pertinent and potential implications of blockchain technology on the social media business model in a uniquely accessible way.
Blockchain technology has the potential to disrupt and transform the social media business space, but the existing literature uses complex technical jargon that prevents practitioners from taking advantage of its full potential. 



Nitin Upadhyay overcomes this barrier and offers a uniquely accessible discussion of how blockchain can revolutionise social media business models. His book offers an up-to-date analysis of the real benefits, usage and operationalisation aspects of blockchain and provides a systematic framework for social media business transformation through blockchain technology, all while using a simple, practical terminology. Readers learn about the utility of the blockchain ecosystem, about the innovation value proposition available to social media platforms through blockchain and about how to develop, assess and evaluate change in social media business models. Ultimately, they learn how to utilise blockchain innovation to develop a decentralised, autonomous and distributed ecosystem within the social-media space.
 



Transforming Social Media Business Models Through Blockchain is essential reading for stakeholders associated with social media, blockchain and management, including practitioners, leaders, and scholars working with industry partners.

Nitin Upadhyay is the Chair and Head of the Centre for Innovation at Goa Institute of Management, India. He is a leading authority and speaker on innovation, design, cloud computing, big data & analytics, future technology, blockchain and user experience. He has wide industry, academic, consultancy and research experience.

Chapter 1. Social Media Business Model Chapter 2. Blockchain 
Chapter 3. Challenges and Opportunities 
Chapter 4. Blockchain Value Proposition 
Chapter 5. Blockchain-Based Social Media Enterprise

Erscheinungsdatum
Reihe/Serie Emerald Points
Verlagsort Bingley
Sprache englisch
Maße 129 x 198 mm
Gewicht 125 g
Themenwelt Sozialwissenschaften Kommunikation / Medien Journalistik
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Wirtschaft Betriebswirtschaft / Management Wirtschaftsinformatik
ISBN-10 1-83867-302-4 / 1838673024
ISBN-13 978-1-83867-302-4 / 9781838673024
Zustand Neuware
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