The Psychology of Micro-Targeted Election Campaigns
Seiten
2019
|
1st ed. 2019
Springer International Publishing (Verlag)
978-3-030-22144-7 (ISBN)
Springer International Publishing (Verlag)
978-3-030-22144-7 (ISBN)
This book examines the psychology behind micro-targeted tactics used in election campaigning and the advent of increasingly sophisticated dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modelling are deployed to enhance the effectiveness of persuasion and mobilization efforts in campaigns, and the potential limitations of these approaches. Madsen particularly explores how psychological insight and personal data are used to generate individualised models of voters and how these in turn are applied to optimise persuasion strategies tailored to a specific person.
Finally, the book considers the broader democratic dilemmas raised by the introduction of these tactics into politics and the critical civic importance of understanding how these campaigns function.This timely work offers fresh insights for students and scholars of political psychology, philosophy, political marketing, media, and communications.
Finally, the book considers the broader democratic dilemmas raised by the introduction of these tactics into politics and the critical civic importance of understanding how these campaigns function.This timely work offers fresh insights for students and scholars of political psychology, philosophy, political marketing, media, and communications.
Jens Koed Madsen is a senior research assistant at the University of Oxford, UK, a fellow of the Oxford Martin School, The Institute of New Economic Thinking and an associate of St. Catherine's College. His work focuses on the psychology of persuasion, belief revision, decision-making, and models of complex human-environment models.
Introduction.- 1. Approaching Persuasion.- 2. Subjective rationality.- 3. Source credibility.- 4. From belief to behaviour.- 5. Voter relevance and campaign phases.- 6. Psychometrics, model generation, and data.- 7. Micro-target campaign management.- 8. Negative campaigning and attack ads.- 9. Modelling complex systems.- 10. From analytic to dynamic micro-target models.- 11. State of play.
| Erscheinungsdatum | 11.10.2019 |
|---|---|
| Zusatzinfo | XIX, 395 p. 30 illus. |
| Verlagsort | Cham |
| Sprache | englisch |
| Maße | 148 x 210 mm |
| Gewicht | 667 g |
| Themenwelt | Geisteswissenschaften ► Psychologie ► Arbeits- und Organisationspsychologie |
| Medizin / Pharmazie ► Medizinische Fachgebiete ► Psychiatrie / Psychotherapie | |
| Sozialwissenschaften ► Politik / Verwaltung ► Politische Theorie | |
| Schlagworte | ABM • Agent-based model • belief hierarchy • campaign ethics • Election Campaign • election campaign budgets • individual profiling • Micro-Targeted Campaign • MTC • Political Campaign • political conviction • UK elections • US elections • US politics • voter population |
| ISBN-10 | 3-030-22144-X / 303022144X |
| ISBN-13 | 978-3-030-22144-7 / 9783030221447 |
| Zustand | Neuware |
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Buch | Softcover (2024)
Hogrefe (Verlag)
CHF 36,90
