Global Sourcebook of Address Data Management
A Guide to Address Formats and Data in 194 Countries
Seiten
1999
Gower Publishing Ltd (Verlag)
978-0-566-08109-5 (ISBN)
Gower Publishing Ltd (Verlag)
978-0-566-08109-5 (ISBN)
A reference work covering 194 countries to help ensure that your international post is delivered to the correct destination and accurately names recipients. For each country, it provides such information as address and postcode formats, personal name patterns, diacritical marks, and street types.
Which part of this Asian address is the street? What is this accent and is it correct? Which one of these numbers is the postcode? In which language should I be corresponding? How do I salute this person? In which order should I output this name? For every individual entered on to a world-wide address database, these questions, and others, need to be answered accurately and correctly. This one-stop reference work covering 194 countries will enable you to have the most accurate international marketing database around - one that makes optimal use of the direct marketing activity generated in your company and ensures that your post is delivered to the correct destination and recipient. Global Sourcebook of Address Data Management provides, for each country, such information as address and postcode formats, postbox names, salutations, personal name patterns, information about languages, diacritical marks, job titles, casing rules, street types and much more. It will make the management and development of any marketing database more efficient, less expensive and will result in fewer errors and, most importantly, will present the best first impression of the company to its potential customers. No other book can claim to offer such a comprehensive source of essential information for any manager of an international database, from data quality, direct marketers, market researchers through to telemarketing managers.
Which part of this Asian address is the street? What is this accent and is it correct? Which one of these numbers is the postcode? In which language should I be corresponding? How do I salute this person? In which order should I output this name? For every individual entered on to a world-wide address database, these questions, and others, need to be answered accurately and correctly. This one-stop reference work covering 194 countries will enable you to have the most accurate international marketing database around - one that makes optimal use of the direct marketing activity generated in your company and ensures that your post is delivered to the correct destination and recipient. Global Sourcebook of Address Data Management provides, for each country, such information as address and postcode formats, postbox names, salutations, personal name patterns, information about languages, diacritical marks, job titles, casing rules, street types and much more. It will make the management and development of any marketing database more efficient, less expensive and will result in fewer errors and, most importantly, will present the best first impression of the company to its potential customers. No other book can claim to offer such a comprehensive source of essential information for any manager of an international database, from data quality, direct marketers, market researchers through to telemarketing managers.
Graham Rhind is an acknowledged expert in the field of data management. He runs his own data consultancy company, GRC Database Information, in The Netherlands, where he researches postal code and addressing systems, collates international data, runs a busy postal link website and writes data management software. Graham also regularly speaks on the subject and is the author of Building and Maintaining a European Direct Marketing Database published by Gower.
Author’s Note; Acknowledgements; Introduction; World Address Formats; World Postal Code Formats; World Postbox Indicators; Diacritical Marks; Job Titles; Salutations; Mail Return Codes; Using the Country Chapters; Other Sources; Bibliography; Maps Used.
Erscheint lt. Verlag | 7.1.1999 |
---|---|
Sprache | englisch |
Maße | 210 x 297 mm |
Gewicht | 1837 g |
Themenwelt | Schulbuch / Wörterbuch ► Lexikon / Chroniken |
Sozialwissenschaften ► Kommunikation / Medien ► Journalistik | |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
ISBN-10 | 0-566-08109-1 / 0566081091 |
ISBN-13 | 978-0-566-08109-5 / 9780566081095 |
Zustand | Neuware |
Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
Storytelling für Radio und Podcast
Buch | Softcover (2024)
Springer VS (Verlag)
CHF 34,95
Buch | Hardcover (2024)
Springer Fachmedien Wiesbaden GmbH (Verlag)
CHF 209,95