Marketing Hope
Get-Rich-Quick Schemes in Siberia
Seiten
2019
Berghahn Books (Verlag)
978-1-78920-012-6 (ISBN)
Berghahn Books (Verlag)
978-1-78920-012-6 (ISBN)
Looks at how get-rich-quick schemes manifest themselves in a Siberian town. By focusing on the social dynamics of these popular economies, Leonie Schiffauer provides insights into how capitalist logic is learned and negotiated, and how it affects local realities in a post-Soviet environment.
Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest themselves in a Siberian town. By focusing on their social dynamics, Leonie Schiffauer provides insights into how capitalist logic is learned and negotiated, and how it affects local realities in a post-Soviet environment.
Multilevel marketing and pyramid schemes promote the idea that participants can easily become rich. These popular economies turn ordinary people into advocates of their interests and missionaries of the American Dream. Marketing Hope looks at how different types of get-rich-quick schemes manifest themselves in a Siberian town. By focusing on their social dynamics, Leonie Schiffauer provides insights into how capitalist logic is learned and negotiated, and how it affects local realities in a post-Soviet environment.
Leonie Schiffauer works as Senior Advisor at the Centre for International Dialogue and Cooperation of the Rosa-Luxemburg-Stiftung. She holds a Ph.D. in social anthropology from the University of Cambridge.
List of Illustrations
Acknowledgements
Notes on Transliteration
Introduction
Chapter 1. Capitalism in Aga
Chapter 2. American Dream or Pyramid Scheme?
Chapter 3. Spiritual Capitalism
Chapter 4. Pyramids of Intimacy
Chapter 5. Pyramids and their Products
Chapter 6. Power in the Pyramids
Chapter 7. Multilevel Marketing, Pyramid Schemes and Capitalism
List of References
Index
| Erscheinungsdatum | 14.06.2019 |
|---|---|
| Verlagsort | Oxford |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Themenwelt | Sozialwissenschaften ► Ethnologie |
| Sozialwissenschaften ► Soziologie | |
| Wirtschaft ► Volkswirtschaftslehre ► Wirtschaftspolitik | |
| ISBN-10 | 1-78920-012-1 / 1789200121 |
| ISBN-13 | 978-1-78920-012-6 / 9781789200126 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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