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The Murdoch Method - Irwin Stelzer

The Murdoch Method

Notes on Running a Media Empire

(Autor)

Buch | Softcover
320 Seiten
2019 | Main
Atlantic Books (Verlag)
978-1-78649-401-6 (ISBN)
CHF 17,40 inkl. MwSt
Venerated, despised, admired and mistrusted, Murdoch has left an indelible imprint on the world. The Murdoch Method is a insider account of how he did it, by his right-hand man and adviser.
Rupert Murdoch is one of the most notorious and successful businessmen of our age. Now, for the first time, an insider within the Murdoch empire reveals the formidable method behind the man. Irwin Stelzer, an adviser to Murdoch for 35 years, reveals what makes Rupert tick - from his love of taking risks to his mistrust of the establishment - and how he grew from humble beginnings as the owner of an Adelaide newspaper, to becoming the head of a globe-spanning enterprise worth over $50 billion.

Irwin Stelzer is a consultant on market strategy for U.S and U.K industries. He has a regular column in the Sunday Times and is an occasional contributor to the Guardian, the Daily Telegraph and the New Statesman. He resides in London and the United States.

Erscheinungsdatum
Zusatzinfo 1 x 8pp b&w plate section
Verlagsort London
Sprache englisch
Maße 129 x 198 mm
Gewicht 325 g
Themenwelt Sozialwissenschaften Kommunikation / Medien Journalistik
Sozialwissenschaften Kommunikation / Medien Medienwissenschaft
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 1-78649-401-9 / 1786494019
ISBN-13 978-1-78649-401-6 / 9781786494016
Zustand Neuware
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