Dynamics of Media Writing (eBook)

Adapt and Connect

Vincent F. Filak (Autor)

eBook Download: PDF

2018 | 2., Second Edition
296 Seiten
Sage Publications (Verlag)
978-1-5063-8147-3 (ISBN)

Infos

This fully updated Second Edition of Dynamics of Media Writing helps students learn transferable skills that can be applied across all media platformsafrom traditional mass media formats like news, public relations and advertising, to digital and social media platforms.A Whether writing a story, press release or a tweet, todays media writers must adapt their message to each specific media format in order to successfully connect with their audience.A New to the Second Edition: A new chapter on social media discusses the latest developments in this rapidly changing area. New Helpful Hints boxes help students hone their media writing skills. New and updated information on interviewing, dictionary usage, lead structure and more bring the book fully up-to-date. Themes from the former Chapter 14 are now woven through the book to stress the importance of clarity and accuracy, lifelong learning and transferable skills. Fake news is now covered in multiple sections to help students both understand and spot it when reviewing the news. Additional photos and graphics illustrate the various elements of storytelling to make the information easier for students to apply. New "e;Give It a Try"e; features at the end of the Adapt and Connect boxes allow students to try out the skills outlined.Bundle the new edition with the student workbook and save! Your students save when you bundle this text with a corresponding student workbook. Order using bundle ISBN 9781544361970.A Give your students the SAGE edge!SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning. Learn more at edge.sagepub.com/filakmedia2e.A

Inhalt

Preface
Acknowledgments
About the Author
PART I. THE BASICS YOU NEED, REGARDLESS OF FIELD
Chapter 1. Know Your Audience
How to Define an Audience
Key Questions to Ask in Serving Your Readers
What Attracts an Audience?
What Audiences Need to Know and How to Make Them Care
The Big Three
Chapter 2. Being Accurate, Relying on the Facts
Why Is Journalism Such a Picky Field?
Why Media Professionals Matter More Than Ever
Making Sure You Are Sure
Examining the Broader Issues
The Big Three
Chapter 3. Grammar, Style and Language Basics
Why Do Grammar and Style Matter?
Sentence Structure
Sentence Length
Read Your Work Aloud
How to Keep Writing Tight and Right
The Big Three
Chapter 4. Basic Media Writing
The Killer “Be’s” of Writing
The Inverted Pyramid
Leads: The Prominence of Importance
Types of Leads
Problematic Leads and Potential Fixes
How to Order the Rest of Your Pyramid
The Big Three
Chapter 5. Interviewing
Interview Preparation
Places to Dig
Getting the Interview
Interacting With Your Source
Interviewing via Email or Text
Interviewing for Multiple Media
The Questions
Interview Flow
Silence as an Ally
The Nonverbal Approach: How to Ask a Question Without Asking
The End of the Interview (Almost)
Follow-Up Interviews
The Big Three
Chapter 6. Writing on the Web
Working on the Web
Blogging
Best Blogging Practices
Linking and Other Interactive Elements
Engaging Readers
The Big Three
Chapter 7. Social Media
What Is Social Media?
Why Is Social Media Valuable?
A Quick Look at Some Social Media Tools
Building a Social Media Audience
The Big Three
Chapter 8. Law and Ethics in Media Writing
The First Amendment
Libel
Legal Defenses Against Libel
Copyright
How to Avoid Copyright Infringement
Ethics and the Media
Ethical Concerns
How to Work Through Ethical Dilemmas
Determining Your Own Approach to Ethics
The Big Three
PART II. FOCUS ON NEWS MEDIA
Chapter 9. Reporting: The Basics and Beyond
Event Coverage
Preparing for the Event
How to Cover the Event
News Reporting Beyond the Event
Beats
Features
Profile Writing
Localizations
Obituaries
The Big Three
Chapter 10. Writing for Traditional Print News Products
Nuances for Print Writing
Attributions
Expanding the Inverted Pyramid
The Beginning
The Middle
The End
The Big Three
Chapter 11. Writing for Broadcast
Nuances for Broadcast Writing
Structure
Integrating Additional Elements
Types of Stories
Polishing Your Final Piece for Delivery
The Big Three
PART III. FOCUS ON MARKETING MEDIA
Chapter 12. Public Relations
Defining PR
Types of PR Writing
Keys to PR
Why the Media Matters
The Big Three
Chapter 13. Advertising
Defining Advertising
The Creative Brief
Message Formation
Writing in Advertising
The Big Three
Chapter 14. Marketing
Brands and Branding
Campaigns Versus Brands
Useful Marketing Platforms and Tools
Copywriting for a Brand
Writing Creatively for Marketing
The Big Three
Glossary
Index

Produkt-Details

• Verlagsort: Washington DC
• Sprache: englisch
• Themenwelt: Geisteswissenschaften ► Sprach- / Literaturwissenschaft
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-10: 1-5063-8147-2 / 1506381472
• ISBN-13: 978-1-5063-8147-3 / 9781506381473