McDonaldization of Society (eBook)

Into the Digital Age

George Ritzer (Autor)

eBook Download: EPUB

2018 | 9., Ninth Edition
280 Seiten
Sage Publications (Verlag)
978-1-5063-4857-5 (ISBN)

Infos

The author is a proud sponsor of the 2020 SAGE Keith Roberts Teaching Innovations Award-enabling graduate students and early career faculty to attend the annual ASA pre-conference teaching and learning workshop.The book that made "e;McDonaldization"e; part of the lexicon of contemporary sociological theory, read by hundreds of thousands of students, is now in its Ninth Edition!George Ritzers seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do. Ritzer opens students' eyes to many current issues and shows how McDonaldization's principles apply to other settings, especially in the areas of consumption and globalization. This new edition has been significantly reoriented to reflect our experience of McDonaldization in the world of online consumption.New to this Edition Examines how retailers like Amazon represent a new era of "e;datafication,"e; the transformation of vast amounts of information into quantifiable data. Discusses how the digital world has almost unlimited potential to turn consumers into "e;prosumers"e; doing volunteer work formerly done by paid employees. This edition is more streamlined than previous editions to sharpen its argument and message, and make it more useable as a secondary reading in a wide range of courses

Inhalt

Preface
Chapter 1: Introduction
McDonaldization: The Basic Principles
The Advantages of McDonaldization
A Critique of McDonaldization: The Irrationality of Rationality
McDonald's: Creating the "Fast-Food Factory"
McDonald's and Other Brick-And-Mortar Consumption Sites
The Long Arm of McDonald's
McDonald's as an American and a Global Icon
A Look Ahead
Chapter 2: McDonaldization Past and Present
Thinking about the Brick-And-Mortar "Solids", Digital "Liquids", and the Augmented Reality of "Bricks-and-Clicks"
Key Predecessors
McDonaldization and Consumption Today
Comparing McDonald's, Wal-Mart, and Amazon
Chapter 3: Efficiency and Calculability: Consumers 1
Efficiency: Drive-Throughs and Finger Foods
Calculability: Big Macs, Algorithms, and Big Data
Chapter 4: Predictability and Control: Consumers 2
Predictability: It Never Rains on Those Little Houses on the Hillside
Control: Human and Nonhuman Robots
Chapter 5: Efficiency and Calculability: McJobs and Other McDonaldized Occupations 1
McJobs and the Dimensions of McDonaldization
Efficiency: It's a Fetish
Calculability: Zeal for Speed
Chapter 6: Predictability and Control: McJobs and Other Mcdonaldized Occupations 2
Predictability: Scripting and Controlling Employees
Control: Even Pilots Aren't in Control
Chapter 7: The Irrationality of Rationality: Traffic Jams on Those "Happy Trails"
Inefficiency: Long Lines at the Checkout
High Cost: Better off at Home
False Friendliness: "Hi, George" and Emojis
Disenchantment: Where's the Magic?
Health and Environmental Hazards: A Day's Calories in One Fast-Food Meal
Homogenization: It's No Different in Paris
Dehumanization: Getting Hosed at "Troff 'n' Brew"
Dehumanized Death: Dying Amidst Machines and Strangers
The Irrationalities of McJobs: Just Hand the Bag Out
Digital Sites: Dehumanization and Other Irrationalities
Dealing With Irrationality: Of Velvet, Rubber, or Iron Cages?
Conclusion
Notes
Bibliography
Index
About the Author

Produkt-Details

• Erscheint lt. Verlag: 12.1.2018
• Verlagsort: Thousand Oaks
• Sprache: englisch
• Themenwelt: Sozialwissenschaften ► Pädagogik
• Themenwelt: Sozialwissenschaften ► Soziologie ► Allgemeines / Lexika
• Schlagworte: Globalization • rationalization • sociological theory • Sociological Thought • The McDonaldization of Society
• ISBN-10: 1-5063-4857-2 / 1506348572
• ISBN-13: 978-1-5063-4857-5 / 9781506348575