From Awareness to Commitment in Public Health Campaigns (eBook)

The Awareness Myth

Myleea D. Hill, Marceline Thompson-Hayes (Autoren)

eBook Download: EPUB

2017
152 Seiten
Lexington Books (Verlag)
978-1-4985-3330-0 (ISBN)

Infos

This book discusses several myths of the benefits of raising awareness: awareness is enough, awareness equals acceptance, awareness is education, awareness is altruistic, and awareness equals health. It offers a model that moves from awareness to a commitment to solving and alleviating health problems through various communication methods.

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Attempts to raise awareness on a multitude of health issues may actually be counter-productive and even dangerous to solving contemporary health problems. From Awareness to Commitment in Public Health Campaigns: The Awareness Myth discusses several myths of the benefits of raising awareness. Myleea Hill and Marceline Thompson-Hayes argue that using awareness as an end-point in public health campaigns is misguided and does more harm than good. They offer a model of the current awareness culture that simply leads to an ever-increasing cycle of awareness without behavioral change or sustained participation and support for causes. Then, they demonstrates how three factors (recognition involvement, knowledge-seeking and education, and participation) intersect to create commitment to solving and alleviating health problems through various methods of communication (social media, mass communication, and interpersonal communication).

Autor

Myleea Dawn Hill is professor of strategic communication in the Department of Communication at Arkansas State University.Marceline Thompson Hayes is professor of communication studies and chair of the Department of Communication at Arkansas State University.

Inhalt

ContentsForewordBy Susan Jacobson and Lynne M. WebbAcknowledgmentsUnit IChapter 1—Overview and Introduction: Awareness is Everywhere Chapter 2—The Awareness Culture: The Rise of Ribbons and the Fall of CampaignChapter 3—Awareness as Events, Observations, and Amusement: An Analysis of Selected Health-Related WebsitesUnit IIChapter 4—The Awareness is Education MythChapter 5—The Awareness is Enough MythChapter 6—The Awareness is Acceptance MythChapter 7—The Awareness is Altruistic MythChapter 8—The Awareness Equals Health MythUnit IIIChapter 9—The Awareness Myth ModelChapter 10—The Development of the Commitment-Communication ModelBibliographyAbout the Authors

Produkt-Details

• Erscheint lt. Verlag: 27.6.2017
• Zusatzinfo: 4 Illustrations including: - 3 Black & White Illustrations; - 1 Tables.
• Verlagsort: Lanham
• Sprache: englisch
• Themenwelt: Geisteswissenschaften ► Sprach- / Literaturwissenschaft
• Themenwelt: Medizin / Pharmazie ► Gesundheitswesen
• Themenwelt: Studium ► Querschnittsbereiche ► Prävention / Gesundheitsförderung
• Themenwelt: Naturwissenschaften
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
• Schlagworte: ALS awareness • Autism awareness • Awareness campaigns • Awareness Myth • Breast cancer awareness • Childhood cancer awareness • Health campaigns • Health Communication • Prostate cancer awareness • Public health campaigns • Public service announcements
• ISBN-10: 1-4985-3330-2 / 1498533302
• ISBN-13: 978-1-4985-3330-0 / 9781498533300