Searchable Talk

Hashtags and Social Media Metadiscourse

Dr Michele Zappavigna (Autor)

Buch | Softcover

264 Seiten

2018
Bloomsbury Academic (Verlag)
978-1-4742-9237-5 (ISBN)

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Metadata such as the hashtag is an important dimension of social media communication. Despite its important role in practices such as curating, tagging, and searching content, there has been little research into how meanings are made with social metadata. This book considers how hashtags have expanded their reach from an information-locating resource to an interpersonal resource for coordinating social relationships and expressing solidarity, affinity, and affiliation. It adopts a social semiotic perspective to investigate the communicative functions of hashtags in relation to both language and images.

This book is a follow up to Zappavigna’s 2012 model of ambient affiliation, providing an extended analytical framework for exploring how affiliation occurs, bond by bond, in online discourse. It focuses in particular on the communing function of hashtags in metacommentary and ridicule, using recent Twitter discourse about US President Donald Trump as a case study. It is essential reading for researchers as well as undergraduates studying social media on any academic course.

Michele Zappavigna is a lecturer at the School of the Arts and Media, University of New South Wales, Australia

1. Introduction
2. Hashtags as a semiotic technology
3. The ideational and interpersonal functions of hashtags
4. #WhinyLittleBitch: Evaluative metacommentary
5. #SpicerFacts: The quoted voice and intersubjectivity
6. #YouAreFakeNews: Construing values
7. Ambient affiliation: Sharing social bonds by negotiating and communing around couplings
8. #AlternativeFacts: Censuring and mocking the quoted voice
9. #TinyTrump: Intermodal coupling and visual hashtag memes
10. Conclusion
Cast of characters
Hashtag glossary
Bibliography
Index

Erscheinungsdatum	13.06.2018
Zusatzinfo	20 tables, 10 figures, and 10 photographs
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Gewicht	416 g
Themenwelt	Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft
	Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
	Sozialwissenschaften ► Soziologie ► Allgemeines / Lexika
	Wirtschaft
ISBN-10	1-4742-9237-2 / 1474292372
ISBN-13	978-1-4742-9237-5 / 9781474292375
Zustand	Neuware