Childhood and Markets

Infants, Parents and the Business of Child Caring

Lydia Martens (Autor)

Buch | Hardcover

277 Seiten

2018 | 1st ed. 2018
Palgrave Macmillan (Verlag)
978-0-230-28425-8 (ISBN)

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This book explores how young children and new families are located in the consumer world of affluent societies. The author assesses the way in which the value of infants and monetary value in markets are realized together, and examines how the meanings of childhood are enacted in the practices, narratives and materialities of contemporary markets. These meanings formulate what is important in the care of young children, creating moralities that impact not only on new parents, but also circumscribe the possibilities for monetary value creation. Three main understandings of early childhood - those of love, protection and purification - and their interrelationships are covered, and illustrated with examples including food, feeding tools, nappies, travel systems and toys. The book concludes by re-examining the relationship between adulthood and the cultural value of young children, and by discussing the implications of the ways markets address young children, also examines the realities ofolder children in consumer culture. Childhood and Markets will be of interest to students and scholars of sociology, childhood studies, anthropology, cultural studies, media studies, business studies and marketing.

Lydia Martens is Senior Lecturer in Sociology at Keele University, UK.

1. Introduction. 2- Researching Children, Childhood, and Consumer Culture.- 3. Child Caring and Market Interactions.- 4. The Business of Child Caring.- 5. Loving: Emotional Movements.- 6. Protecting: Assembling Infant Embodied Vulnerability.- 7. Purifying: Embodied Cleanliness and Natural Products.- 8. Marketised Pedagogy and the Moralities of Child Caring.- 9. Child Caring Moralities and Market Organisation.- 10. Conclusion.

Erscheinungsdatum	11.08.2018
Reihe/Serie	Studies in Childhood and Youth
Zusatzinfo	1 Illustrations, color; 4 Illustrations, black and white; XV, 277 p. 5 illus., 1 illus. in color.
Verlagsort	Basingstoke
Sprache	englisch
Maße	148 x 210 mm
Themenwelt	Sozialwissenschaften ► Soziologie ► Mikrosoziologie
Themenwelt	Sozialwissenschaften ► Soziologie ► Spezielle Soziologien
Schlagworte	adulthood • Advertising • baby shows • Childhood • Consumers • consumption • Family • MONEY • Motherhood • parenting
ISBN-10	0-230-28425-6 / 0230284256
ISBN-13	978-0-230-28425-8 / 9780230284258
Zustand	Neuware