Qualitative Research Methods for Media Studies

Bonnie S. Brennen (Autor)

Buch | Softcover

246 Seiten

2017 | 2nd edition
Routledge (Verlag)
978-1-138-21922-9 (ISBN)

Infos

Qualitative Research Methods for Media Studies provides students and researchers with the tools they need to perform critically engaged, theoretically informed research using methods that include interviewing, focus groups, historical research, oral histories, ethnography and participant observation, textual analysis and online research. Each chapter features step-by-step instructions that integrate theory with practice, as well as a case study drawn from published research demonstrating best practices for media scholars. Readers will also find in-depth discussions of the challenges and ethical issues that may confront researchers using a qualitative approach. Qualitative research does not offer easy answers, simple truths or precise measurements, but this book provides a comprehensive and accessible guide for those hoping to explore this rich vein of research methodology.

With new case studies throughout, this new edition includes updated material on digital technologies, including discussion of doing online research and using data to give students the tools they need to work in today’s convergent media environment.

Autor

Bonnie S. Brennen is the Nieman Professor of Journalism in the Diederich College of Communication at Marquette University. Her research focuses on the intersection between labor and journalism history as well as on relationships between media, culture and society. She is the author of For the Record: An Oral History of Rochester, New York Newsworkers, and a novel, Contradictions. She is editor of Assessing Evidence in a Postmodern World and co-editor, with Hanno Hardt, of the American Journalism History Reader, Picturing the Past: Media, History & Photography and Newsworkers: Toward a History of the Rank and File. In October 2015 she was inducted into the Hall of Fame at the University of Iowa School of Journalism and Mass Communication.

Inhalt

Chapter 1 - Getting Started

Chapter 2 - Doing Qualitative Research

Chapter 3 - Interviewing

Chapter 4 - Focus Groups

Chapter 5 - History

Chapter 6 - Oral History

Chapter 7 - Ethnography and Participant Observation

Chapter 8 - Textual Analysis

Acknowledgments

Index

Produkt-Details

• Erscheinungsdatum: 22.06.2017
• Verlagsort: London
• Sprache: englisch
• Maße: 152 x 229 mm
• Gewicht: 340 g
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
• ISBN-10: 1-138-21922-3 / 1138219223
• ISBN-13: 978-1-138-21922-9 / 9781138219229
• Zustand: Neuware