Baking Powder Wars

The Cutthroat Food Fight that Revolutionized Cooking

Linda Civitello (Autor)

Buch | Softcover

272 Seiten

2017
University of Illinois Press (Verlag)
978-0-252-08259-7 (ISBN)

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First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world's kitchens. Linda Civitello chronicles the titanic struggle that reshaped America's diet and rewrote its recipes. Presidents and robber barons, bare-knuckle litigation and bold-faced bribery, competing formulas and ruthless pricing--Civitello shows how hundreds of companies sought market control, focusing on the big four of Rumford, Calumet, Clabber Girl, and the once-popular brand Royal. She also tells the war's untold stories, from Royal's claims that its competitors sold poison, to the Ku Klux Klan's campaign against Clabber Girl and its German Catholic owners. Exhaustively researched and rich with detail, Baking Powder Wars is the forgotten story of how a dawning industry raised Cain--and cakes, cookies, muffins, pancakes, donuts, and biscuits.

Linda Civitello teaches food history in southern California. She is the author of Cuisine and Culture: A History of Food and People, winner of the Gourmand Award for Best Food History Book in the World in English (U.S.).

CoverTitleCopyrightContentsAcknowledgmentsIntroduction1. The Burden of Bread: Bread before Baking Powder2. The Liberation of Cake: Chemical Independence, 17963. The Rise of Baking Powder Business: The Northeast, 1856–18764. The Advertising War Begins: "Is the Bread That We Eat Poisoned?" 1876–18885. The Cream of Tartar Wars: Battle Royal, 1888–18996. The Rise of Baking Powder Business: The Midwest, 1880s–1890s7. The Pure Food War: Outlaws in Missouri, 1899–19058. The Alum War and World War I: “What a Fumin’ about Egg Albumen,” 1907–19209. The Federal Trade Commission Wars: The Final Federal Battle, 1920–192910. The Price War: The Fight for the National Market, 1930–195011. Baking Powder Today: Post–World War II to the Twenty-First CenturyGlossaryAppendix: Baking Powder Use in CookbooksNotesBibliographyIndex

Erscheinungsdatum	22.06.2017
Reihe/Serie	Heartland Foodways
Zusatzinfo	30 black & white photographs, 12 tables
Verlagsort	Baltimore
Sprache	englisch
Maße	152 x 229 mm
Gewicht	367 g
Themenwelt	Sachbuch/Ratgeber ► Essen / Trinken ► Allgemeines / Lexika / Tabellen
	Sachbuch/Ratgeber ► Essen / Trinken ► Länderküchen
	Geschichte ► Allgemeine Geschichte ► Neuzeit (bis 1918)
	Geisteswissenschaften ► Geschichte ► Regional- / Ländergeschichte
	Geschichte ► Teilgebiete der Geschichte ► Kulturgeschichte
	Sozialwissenschaften
ISBN-10	0-252-08259-1 / 0252082591
ISBN-13	978-0-252-08259-7 / 9780252082597
Zustand	Neuware