Creative Newspaper Design
Seiten
1996
|
2nd New edition
Focal Press (Verlag)
978-0-240-51442-0 (ISBN)
Focal Press (Verlag)
978-0-240-51442-0 (ISBN)
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This new edition covers the techniques in eletronic page make-up. It examines the principles and practices governing design in the high-tech newspaper environment including: the creative use of typography; graphics and pictures in good page design; and the use of computer inputs.
Creating Newspaper Design, the leading work in its field, looks at the latest techniques in electronic page make-up in this expanded new edition. The authors examine the principles and practices governing design in today's hi-tech newspaper environment, paying special attention to: the creative use of typography to achieve balance and readability; the place of graphics and pictures in good page design; the utilization of computer inputs by the designer; the influence of new developments in colour origination and processing; The special requirements of news and features presentations; the role of editorial targeting and contents planning and the use of design in market identity.
Creating Newspaper Design, the leading work in its field, looks at the latest techniques in electronic page make-up in this expanded new edition. The authors examine the principles and practices governing design in today's hi-tech newspaper environment, paying special attention to: the creative use of typography to achieve balance and readability; the place of graphics and pictures in good page design; the utilization of computer inputs by the designer; the influence of new developments in colour origination and processing; The special requirements of news and features presentations; the role of editorial targeting and contents planning and the use of design in market identity.
Reviews:
'...go out and buy this.'
Press Gazette
Creating Newspaper Design, the leading work in its field, looks at the latest techniques in electronic page make-up in this expanded new edition. The authors examine the principles and practices governing design in today's hi-tech newspaper environment, paying special attention to: the creative use of typography to achieve balance and readability; the place of graphics and pictures in good page design; the utilization of computer inputs by the designer; the influence of new developments in colour origination and processing; The special requirements of news and features presentations; the role of editorial targeting and contents planning and the use of design in market identity.
Creating Newspaper Design, the leading work in its field, looks at the latest techniques in electronic page make-up in this expanded new edition. The authors examine the principles and practices governing design in today's hi-tech newspaper environment, paying special attention to: the creative use of typography to achieve balance and readability; the place of graphics and pictures in good page design; the utilization of computer inputs by the designer; the influence of new developments in colour origination and processing; The special requirements of news and features presentations; the role of editorial targeting and contents planning and the use of design in market identity.
Reviews:
'...go out and buy this.'
Press Gazette
Theory of Design; Typography; Historical influences; Technology and the designer; Pictures; The modern art desk; Graphics; Essential page planning; Markets and styles; The dynamic or freestyle approach; Static and modular design; Creative use of typesetting; Mastheads; Special markets; The international scene; Colour; Appendices; Glossary; Index
| Erscheint lt. Verlag | 22.8.1996 |
|---|---|
| Verlagsort | Oxford |
| Sprache | englisch |
| Maße | 189 x 246 mm |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Informatik ► Grafik / Design ► Desktop Publishing / Typographie | |
| Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
| ISBN-10 | 0-240-51442-4 / 0240514424 |
| ISBN-13 | 978-0-240-51442-0 / 9780240514420 |
| Zustand | Neuware |
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