Marketing and Outreach for the Academic Library
Rowman & Littlefield (Verlag)
978-1-4422-6253-9 (ISBN)
Bradford Lee Eden is Dean of Library Services at Valparaiso University. He is editor of OCLC Systems & Services: Digital Library Perspectives International; The Bottom Line: Managing Library Finances; Library Leadership & Management, the journal of the Library Leadership & Management Association (LLAMA) within the American Library Association; and The Journal of Tolkien Research, a new, open-access peer-reviewed journal. He is also on the editorial boards of Library Hi Tech, Advances in Library Administration and Organization, and The Journal of Film Music
Introduction
Chapter 1 Making social media worth it: planning and implementation for a small institution
Kaela Casey, Laura Worden
Chapter 2 Library spaces: inspiration and collaboration
Susan Van Alstyne
Chapter 3 Events and extravaganzas at Cunningham Memorial Library
Karen Evans
Chapter 4 Librarians as event coordinators: building partnerships and engagement through user-centered programs
Joe Clark
Chapter 5 Digital engagement in delivering library services: a case study from the State Library of New South Wales
Kathryn Barwick, Mylee Joseph
Chapter 6 From idea to Instagram: how an academic library marketing committee created a character for the YouTube generation
Joyce Garczynski, Laksamee Putnam, Lisa Woznicki
Chapter 7 Promoting digital library services through workshops
Tracy C. Bergstrom, Alexander Papson
Chapter 8 It’s the end of the world as we know it… or is it? Looking beyond the new librarianship paradigm
Rebecca Parker, Dana McKay
Chapter 9 Embedded Librarians: Case Studies from Loyola University New Orleans
Teri Gallaway, Elizabeth Kelly, Brian Sullivan, Malia Willey
Chapter 10 Democratizing Digital: The Highway 89 Digital Collection and the Promise of Inclusive Online Collaboration
Brad Cole, Clint Pumphrey, Liz Woolcott
Index
About the Editor and Contributors
Erscheinungsdatum | 25.05.2016 |
---|---|
Reihe/Serie | Creating the 21st-Century Academic Library |
Verlagsort | Lanham, MD |
Sprache | englisch |
Maße | 162 x 239 mm |
Gewicht | 367 g |
Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Buchhandel / Bibliothekswesen |
ISBN-10 | 1-4422-6253-2 / 1442262532 |
ISBN-13 | 978-1-4422-6253-9 / 9781442262539 |
Zustand | Neuware |
Haben Sie eine Frage zum Produkt? |
aus dem Bereich