Social Entrepreneurship for Development
Routledge (Verlag)
978-1-138-18178-6 (ISBN)
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Focusing on Africa and least developed countries (LDCs), the authors demonstrate methods of utilizing intellectual property tools, producer ownership, market positioning, and branding for lucrative outcomes. Extensive research provides readers with a thorough understanding of what it means to work smarter in a developing business, while a rich set of international cases offers insight into the practical applications of brand positioning, trademarks, and licenses.
With a dozen online workbooks to outline methodology, skills, tools, and case studies, Social Entrepreneurship for Development will be a valuable resource for any student of social entrepreneurship or international development.
Margaret Brindle is director of education at Light Years IP in Washington DC, USA. She has held tenured professor roles at George Mason University and Carnegie Mellon University. Ron Layton is founder and CEO of Light Years IP. He has 40 years’ experience working in intellectual property and international development.
Foreword Lord Paul Boateng
Introduction: The Power to Change: Mastering a Method
The Power of Scale and Positioning
Changing the Power: Begin with the End in Mind
The Power of the Method: A Six-Step Method for Intellectual Property Business Positioning
The Power of Distinctive Products and the Ugandan Vanilla Case Study
The Power of Intellectual Property Tools
The Power of Support, Advocacy, Education and Enforcement
The Power of the Brand: The Maasai Intellectual Property Case Study Intangible Value and Wealth Generation
The Power of Women’s Owned IP Businesses: WONS of Uganda and South Sudan
The Power of the Historical Record: Intellectual Property Business is Not New!
The Power of International Development: Historical Trends and Challenges
| Erscheinungsdatum | 09.03.2016 |
|---|---|
| Zusatzinfo | 5 Tables, black and white; 38 Line drawings, black and white; 43 Halftones, black and white; 86 Illustrations, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 408 g |
| Themenwelt | Sozialwissenschaften ► Soziologie ► Spezielle Soziologien |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| Wirtschaft ► Volkswirtschaftslehre | |
| ISBN-10 | 1-138-18178-1 / 1138181781 |
| ISBN-13 | 978-1-138-18178-6 / 9781138181786 |
| Zustand | Neuware |
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