The Media Economy

Alan B. Albarran (Autor)

Buch | Softcover

210 Seiten

2016 | 2nd edition
Routledge (Verlag)
978-1-138-88608-7 (ISBN)

Infos

The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis from two unique perspectives: 1) Examining the media industries from a holistic perspective by analyzing how the media industries function across different levels of society (global, national, household, and individual); 2) Looking at the key forces (technology, globalization, regulation, and social aspects) constantly evolving and influencing the media industries.

Building on the contributions of the original text, this Second Edition provides new references and current data to define and analyze today’s media markets. To understand the role of media in the global economy, the insights included here are crucial for media students and practitioners.

Autor

Alan B. Albarran is professor of media and the director of the Center for Spanish Language Media at The University of North Texas. He has extensive experience as an editor and author and is widely recognized as an international scholar in the area of media management and economics. He is former editor of the Journal of Media Economics and the International Journal for Media Management.

Inhalt

What is The Media Economy?



Theories and Approaches to Examine the Media Economy



Key Concepts Used in Understanding the Media Economy



Evolving Markets in the Media Economy



Media as Multi-Platform Enterprises



Technology and the Media Economy



Globalization and the Media Economy



Regulation and the Media Economy



Social Aspects of the Media Economy



Finance, Valuation and Investment in the Media Economy



Labor and the Media Economy



Assessing the Future of the Media Economy

Produkt-Details

• Erscheinungsdatum: 25.05.2016
• Reihe/Serie: Media Management and Economics Series
• Zusatzinfo: 20 Tables, black and white
• Verlagsort: London
• Sprache: englisch
• Maße: 152 x 229 mm
• Gewicht: 317 g
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
• Themenwelt: Wirtschaft
• ISBN-10: 1-138-88608-4 / 1138886084
• ISBN-13: 978-1-138-88608-7 / 9781138886087
• Zustand: Neuware