Music Commodities, Markets, and Values

Music as Merchandise

Jayson Beaster-Jones (Autor)

Buch | Hardcover

208 Seiten

2016
Routledge (Verlag)
978-1-138-94780-1 (ISBN)

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This book examines music stores as sites of cultural production in contemporary India. Analyzing social practices of selling music in a variety of retail contexts, it focuses upon the economic and social values that are produced and circulated by music retailers in the marketplace. Based upon research conducted over a volatile ten-year period of the Indian music industry, Beaster-Jones discusses the cultural histories of the recording industry, the social changes that have accompanied India’s economic liberalization reforms, and the economic realities of selling music in India as digital circulation of music recordings gradually displaced physical distribution. The volume considers the mobilization of musical, economic, and social values as a component of branding discourses in neoliberal India, as a justification for new regimes of legitimate use and intellectual property, as a scene for the performance of cosmopolitanism by shopping, and as a site of anxiety about transformations in the marketplace. It relies upon ethnographic observation and interviews from a variety of sources within the Indian music industry, including perspectives of executives at music labels, family-run and corporate music stores, and hawkers in street markets selling counterfeit recordings. This ethnography of the practices, spaces, and anxieties of selling music in urban India will be an important resource for scholars in a wide range of fields, including ethnomusicology, anthropology, popular music studies, and South Asian studies.

Jayson Beaster-Jones is Associate Professor of Music at the University of California, Merced, USA.

1. Music Commodities and Value Discourses in India 2. Prestige and Innovation in the Indian Music Industry 3. "Is Se Kuch Sasta Hai?": Music Commodities, Circulation, and Value in Indian Markets 4. Experiencing the Brand, Branding the Experience 5. Putting Music in its Place: Merchandising in Space and Time 6. Music, Passion, Knowledge: Music Retail and Affective Labor 7. Conclusion: Music Stores in the Age of Mobile Phones

Erscheinungsdatum	24.05.2016
Reihe/Serie	Routledge Studies in Ethnomusicology
Zusatzinfo	2 Tables, black and white; 6 Line drawings, black and white; 12 Halftones, black and white; 18 Illustrations, black and white
Verlagsort	London
Sprache	englisch
Maße	152 x 229 mm
Gewicht	430 g
Themenwelt	Kunst / Musik / Theater ► Musik ► Allgemeines / Lexika
	Mathematik / Informatik ► Informatik
	Sozialwissenschaften
ISBN-10	1-138-94780-6 / 1138947806
ISBN-13	978-1-138-94780-1 / 9781138947801
Zustand	Neuware