Media Management

A Casebook Approach

Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey (Autoren)

Buch | Softcover

416 Seiten

2015 | 5th edition
Routledge (Verlag)
978-1-138-90102-5 (ISBN)

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Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers.

Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings.

As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.

C. Ann Hollifield is Thomas C. Dowden Professor of Media Research at the University of Georgia. Jan LeBlanc Wicks is Professor and Vice Chair in of the Department of Journalism at the University of Arkansas. George Sylvie is an Associate Professor in the School of Journalism at the University of Texas at Austin. Wilson Lowrey is Professor and Chair in the Department of Journalism at the University of Alabama.

Preface

Introduction: Preparing For and Using the Case Method

Chapter 1: Leadership

Chapter 2: Motivation

Chapter 3: Workforce

Chapter 4: Entrepreneurship

Chapter 5: Planning & Project Management

Chapter 6: Innovation

Chapter 7: Market Analysis

Chapter 8: Marketing & Research

Chapter 9: Law, Regulations, and Ethics

Extended Case Study 1

Extended Case Study 2

References

Index

Erscheint lt. Verlag	21.9.2015
Reihe/Serie	Routledge Communication Series
Zusatzinfo	7 Tables, black and white
Verlagsort	London
Sprache	englisch
Maße	152 x 229 mm
Gewicht	608 g
Themenwelt	Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
	Wirtschaft
ISBN-10	1-138-90102-4 / 1138901024
ISBN-13	978-1-138-90102-5 / 9781138901025
Zustand	Neuware