The Magazines Handbook
Seiten
2000
Routledge (Verlag)
978-0-415-17034-5 (ISBN)
Routledge (Verlag)
978-0-415-17034-5 (ISBN)
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The Magazines Handbook is a comprehensive introduction to the magazine industry. Tracing the development of magazine publishing, Jenny McKay explores the business of magazines and the role of the magazine journalist.
The Magazines Handbook is a comprehensive introduction to the magazine industry. It traces the development of magazine publishing and explores the business of magazines and the role of the magazine journalist. Using examples from consumer magazines, trade journals, periodicals and specialist publications, Jenny McKay discusses the key jobs in the industry from sub-editor to fashion assistant and journalist through to publisher.
The Magazines Handbook is a comprehensive introduction to the magazine industry. It traces the development of magazine publishing and explores the business of magazines and the role of the magazine journalist. Using examples from consumer magazines, trade journals, periodicals and specialist publications, Jenny McKay discusses the key jobs in the industry from sub-editor to fashion assistant and journalist through to publisher.
Jenny McKay has worked as a journalist in television, newspapers and magazines as well as for an international aid agency. She has taught at City University and Strathclyde University and is currently Senior Lecturer in Journalism at Napier University. She is Secretary of the UK-wide Association for Journalism Education.
Training; careers in magazines; freelancing for magazines; ideas and information; basic writing skills; news; features; interviews; subediting and production; electronic publishing; magazine design; photographs and illustrations; the business of magazine publishing; the magazine industry; issues and regulations; law for magazines.
| Erscheint lt. Verlag | 31.8.2000 |
|---|---|
| Reihe/Serie | Media Practice |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 590 g |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Journalistik |
| ISBN-10 | 0-415-17034-6 / 0415170346 |
| ISBN-13 | 978-0-415-17034-5 / 9780415170345 |
| Zustand | Neuware |
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